Latest News | 8 February 2023

New films explain why firms choose to invest in Derbyshire

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A series of short films have been produced featuring businesses from across Derbyshire explaining why they have decided to invest in the county.

Derbyshire County Council and Derbyshire Economic Partnership commissioned the clips as part of the Invest in Derbyshire service, delivered in partnership with Marketing Derby.

The service promotes the county as a place to invest and provides support and advice to businesses looking to expand or locate in Derbyshire.

The support provided is bespoke, independent, free-of-charge and confidential.

In promoting Derbyshire, Marketing Derby is supported by local businesses whose own investment and growth stories make engaging case studies for others taking similar journeys and are exemplars as to why the county is a business location of choice.

The filmed ‘talking heads’ include a range of businesses across the county and from various sectors.

Among them are a number of Marketing Derby Bondholders, including Devtank, MacMartin Creative, Peak Village, which is owned by the Devonshire Group and White Peak Distillery.

Also featured are Avanti Conveyors, Reunion, MTM Products, Roaring Mouse, the Institute of Quarrying, Waystone, Millitec and Global Brands.

The films highlight why the businesses have decided to make Derbyshire their base.

They explain how they benefit from the central location and great connectivity, why the county’s quality of life offer is so important for staff wellbeing and recruitment plans, and how the heritage of innovation still lives on today.

Councillor Tony King, the county council’s cabinet member for clean growth and regeneration, said: “Derbyshire has so much to offer investors. Its unique position at the heart of the UK, together with excellent transport links and quality of life, make our county an attractive place for businesses to locate invest, live, work and stay.

“It’s great that existing Derbyshire businesses are able to share their story, which we hope will give more businesses the confidence to base themselves here.”

Speaking about the new ‘talking heads’ films, Adam Rodgers, inward investment executive at Marketing Derby, said: “It’s fantastic to have the support of Derbyshire businesses in promoting the county, sharing their investment stories and pride in being based here.

“Other businesses who are considering locating and investing in Derbyshire can start to get a flavour of the diverse mix of businesses who thrive here and the people behind them, which helps bring the ‘Invest in Derbyshire’ narrative to life!”

Anna Hutton, who co-founded MacMartin with her sister Claire MacDonald, said: “Marketing Derby has been incredibly supportive of our business, so it was a no-brainer when we were asked to help with this project.

“Claire and I have lived in Derbyshire all of our lives, and I couldn’t think of a better place to establish our business.

“We recognise the importance of attracting investment into Derbyshire and are more than happy to let everyone know why we think it’s so great.”

The films are now appearing on Invest in Derbyshire’s social media channels, including Twitter and LinkedIn.

To see the new films, follow Invest in Derbyshire on https://twitter.com/InvestinDerbys or https://www.linkedin.com/company/invest-in-derbyshire/.


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