Growing luxury car dealer invests £250k in new showroom

Prestige and performance car dealer Baytree has lifted the lid on its newly refurbished showroom facilities following a six-figure investment.

The firm has invested £250,000 in the project at its Chequers Lane site, where it has been based for the last nine years.

The investment follows a period of recent growth, which has seen the business more than double its turnover over the last three years.

The works incorporate a full showroom refurbishment, allowing up to 20 prestige and supercars to be on display at any one time, the inclusion of private dealing rooms, as well as a reception area.

Additional storage has also been created to allow the business to increase its on-site stock holding of luxury vehicles from 80 to 120.

Chris McDermott, co-owner and director at Baytree, said: “The investment in new facilities marks our ongoing commitment to our customers in sourcing and showcasing the absolute best in used luxury prestige and supercars on the market and will underpin our growth ambitions over the next five years.

“Not only are we investing in our facilities, but we are also strengthening and growing our team with three key appointments already in 2022.”

The investment follows recent awards successes for the firm, having been a finalist in Automotive Management’s Used Car Dealer of the Year 2022 category, and awarded Motor Trader’s Fastest Growing Independent Dealer of the Year at the end of 2021.

Baytree is also a finalist in East Midlands Chamber’s Derbyshire Business Awards Outstanding Growth category.

Marketing Derby Bondholders are being invited to attend an exclusive preview event, showcasing the new showroom, which will take place on 22 September.

For more information e-mail info@baytreecars.com.