Fashion brand opens at Derbion

British fashion brand Jack Wills has opened the doors of its new store at retail and leisure destination Derbion.

Earlier this year, it was announced that the business had signed a lease on a 2,407 sq ft unit on Level 2 of the centre.

The store is the first Jack Wills in the UK to showcase a new look and feel, offering an array of men’s and womenswear, including the brand’s signature heritage-inspired apparel.

Adam Tamsett, centre director at Derbion, said: “We’re thrilled that iconic British fashion brand, Jack Wills, has opened the doors to its new store at Derbion, particularly as it’s the brand’s first standalone store in the UK to showcase a new look and feel.

“We know that it will be hugely popular with our shoppers, and a great addition to the centre.

“We’re proud to have welcomed a number of big retail names to Derbion recently, including FLANNELS and Mango, alongside a variety of our existing retailers choosing to invest in and upsize their stores.

“With Frasers set to arrive at the centre later this year, our fashion offer is going from strength to strength.”