Entrepreneurs urged to sign up to digital marketing boot camp

The Marketing and Leadership Academy is encouraging entrepreneurs to give their businesses a boost by signing up to a free digital skills boot camp.

The award-winning marketing academy is offering self-employed people the opportunity to take part in its intensive, hands-on boot camp, which is designed to build their digital marketing skills from the ground up.

The 12-week in-person course has been part-funded by the Department for Education and is also open to people who are currently out of work or who are employed and are looking to boost their digital marketing confidence.

The funding means that there are a range of payment criteria, with self-employed people and those looking for work able to take part for free, and employers expected to be able to meet between 10% to 30% of the cost for their employees, depending on the size of their business.

The boot camp is the latest course to be launched by TMLA, which is Derbyshire’s only independent training organisation to be accredited by the Chartered Institute of Marketing (CIM) and was acquired by award-winning marketing agency MacMartin last year.

The new boot camp will take place at the University of Derby’s Enterprise Centre, in Bridge Street, and will start on 10 September, beginning with an introduction to digital marketing.

It will then move onto studying aspects such as branding and positioning, SEO and content marketing.

It will be led by McMartin’s directors, Claire MacDonald and Anna Hutton, with specialist guest lectures by industry experts.

Learners will also have the opportunity to sit a CIM Level 4 Content Marketing module exam at the end of the course.

Claire said: “Marketing is vital to the health of any business, and it can make or break a start-up or growing business, yet many solopreneurs don’t have the knowledge or experience to be able to market their companies effectively.

“Inevitably, they will also lack the funds to pay for the training they need, which is where our new boot camp will be able to help them by giving entrepreneurs and owners of start-ups a free helping hand.

“We want to share our expertise and industry knowledge with as many people as possible, so we’re delighted to be able to launch our new boot camp and make it so widely accessible.”

To find out more about the new boot camp, as well as TMLA’s other courses, visit http://www.tmla.co.uk.