Derbion to welcome luxury lingerie brand

Retail and leisure destination Derbion is set to welcome the arrival of a luxury lingerie brand.

Situated on Level 2, Boux Avenue will offer an array of lingerie and loungewear. Work will begin on transforming the new 2,000 sq ft store will begin in October, with doors set to open before Christmas.

Zoe Price-Smith, chief design and product officer at Boux Avenue, said: “We are thrilled to be bringing the Boux Avenue experience to Derbion, just in time for the Christmas period.”

“At Boux Avenue, we’re obsessed with fit and designing unique and innovative collections; so, with the new store opening being our first in the Derbyshire area, we’re looking forward to bringing our exceptional bra fitting experience and beautiful lingerie, nightwear, loungewear and more, to the Derbion shopper.”

Adam Tamsett, centre director at Derbion, said: “We’re delighted to be expanding our women’s fashion offering once again with the addition of Boux Avenue later this year.

“Derbion’s fashion scene is going from strength to strength with the opening of Jack Wills, River Island set to open a brand-new store, H&M upsizing its space in-centre and Frasers due to open later this year.”