Barking up the right tree with new gift business

The owner of award-winning cosmetics company Divine Box has launched a new business selling gifts just for dogs.

Danielle Dunn left her fulltime job as a trainer in the care industry just days before the UK went into a national lockdown due to Covid, putting all her efforts into fledgling company.

And after winning awards for her handmade bath bombs, gaining celebrity customers and thousands of followers on social media, Danielle is branching out to sell gift boxes and cosmetics for dogs called Divine Doggy Box.

She said: “They say you should follow your dreams and I can’t believe that, after the success of Divine Box, I’m now launching my second business. It’s really exciting.

“At the height of Divine Box’s success, we were selling more than 2,000 products a day.

“We had to take on more staff to keep up with demand and the hours my partner John Hough and I put into the business were crazy.

“It was worth it, though; at the National Businesswomen’s Awards last year, I won the gold in the Business Hero category.

“It was incredible to get formal recognition for Divine Box, a real honour, and although Divine Box is going from strength-to-strength, we thought that we’d diversify and try something new.

“We have three dogs at home – with Stella set to give birth any day soon – and so a range of gift boxes for our pooches made sense.

“They have been road-testing the products for us and it’s been all positive feedback so far!”

Prices for a Divine Doggy Box start at £9.99 for Dog Treat & Pamper Box, which includes a dog toy, one packet of dog-safe chocolates made by Burton-based Waggy Deli, four chicken feet, eight sausages and a bottle of dog perfume created by Danielle in her Derbyshire workshop.

She said: “The early response to Divine Doggy Box has been incredible. We’ve had so much support and enquiries for our products around the world.

“Each box is lovingly put together, choosing only the best doggy-related products.

“We source products that are close to home in a bid to reduce our carbon footprint and, where we can, we aim to work with and support fellow small businesses.

“Our Woof You box has been the biggest seller so far, with almost 100 orders placed in less than a week.”