Premium fashion brand to open at Derbion

Derbion has announced that a premium British fashion brand will open a new store at the shopping centre before the year is out.

Located on Level 2 next to Hobbs, the new 1,200 sq ft Crew Clothing store will offer a wide selection of the brand’s smart casual staples inspired by the coast.

Marking the brand’s only standalone store in the East Midlands, the opening will offer shoppers the chance to discover a diverse range of clothing across menswear, womenswear, accessories and footwear, including its iconic crossed oars-crested rugby and polo shirts.

The announcement follows Derbion’s recent update that Primark is set to open at the centre in 2027, and a raft of major openings including Victoria’s Secret, Castore and Seasalt, alongside reinvestments from leading retailers such as JD, Pandora and Moss.

Beth McDonald, managing director at Derbion, said: “We’re thrilled to reveal that Crew Clothing is set to arrive at the centre before the end of the year – offering shoppers the chance to shop its premium fashion collection just in time for Christmas.

“We’re confident that Crew Clothing’s offer of coast-inspired clothing will be popular with our shoppers, and we look forward to their opening at Derbion very soon.”