New museum collaboration is a natural fit

The Natural History Museum has announced a landmark collaboration with themed attraction design company Katapult to create unique, licensable experiences.

The new collaboration will leverage the museum’s globally recognised brand and scientific expertise with Katapult’s award-winning design skills to produce a new portfolio of immersive experiences.

The new concepts are being developed specifically for visitor attractions, operators and investors seeking commercially successful and highly marketable attractions.

Dawn Foote, chief executive and co-founder of Katapult, said: “We are thrilled to be working with the Natural History Museum, a global authority on the natural world.

“This collaboration allows us to do what we do best: tell incredible stories through unforgettable experiences, while also being commercially successful.”

“We’re excited to invite interested partners to meet with us during the IAAPA Expo to explore opportunities”.

Maxine Lister, head of licensing at the Natural History Museum, said: “In recent years, the museum has expanded into immersive forms of storytelling to connect with new audiences.

“This collaboration with Katapult will leverage their exceptional skills to bring the story of our planet’s history to a brand-new audience.”