Katapult launch new Wallace & Gromit experiences

International themed attraction designer Katapult has launched two immersive Wallace & Gromit experiences after teaming up with creators Aardman.

In partnership with the award-winning animation studio, the Derby-based firm has created the Wallace & Gromit Dining Experience – a captivating cafe concept that captures the humour, stories and intricate detail of their world.

It has also created an experiential retail store where guests can browse and buy exclusive merchandise from across the Aardman range.

Wallace & Gromit’s Shop-N-Go Store also features memory capture moments and a museum of memories from feature-length films new and old.

Both concepts were recently launched in Shanghai as part of IAAPA Asia Expo.

The annual conference and trade show of the International Association of Amusement Parks and Attractions attracts thousands of amusement park and attractions industry buyers from more than 50 countries.

Katapult said that both the restaurant and the retail experience form part of the larger World of Aardman Attraction concept – a hands-on, fun visitor attraction concept that aims to empower creative talent in every guest.

The BAFTA award-winning studio’s most popular characters, including Shaun the Sheep, Morph and Wallace & Gromit, will be experienced by guests in this 1,000 sq metre attraction – capable of achieving 250,000 visitors per year.

Speaking about the launch of the restaurant and retail experience, Katapult said: “These concepts are market-ready and flexible in design to meet the demands from local audiences, operators, investors and spatial availability.

“As well as being standalone licensable concepts, both the restaurant and retail experience form part of the larger World of Aardman Attraction concept.”

Katapult, which designs themed attractions and experiences for customers across the globe, first revealed it was working with Aardman on the project back in 2023.

Together they launched the World of Aardman concept at that year’s IAAPA Expo Asia.

At the time, Katapult co-founder and chief executive Dawn Foote said: “It’s been a pleasure to both collaborate and create this exciting project with Aardman.

“We both share the ambition to inspire people through creativity.”