How DIS is giving our athletes a better chance of success

In the latest edition of Marketing Derby’s Innovate magazine, we find out how the Derbyshire Institute of Sport is supporting athletes to be the best they can be.

Founded by managing director Chloe Maudsley, DIS specialises in developing elite athletes – and it has a track record of success.

For example, 10 of the Team GB competitors at the Tokyo Olympics and Paralympics went through the DIS programme and there are others coming through the ranks who are already being prepared for Paris in two years’ time and Los Angeles in 2028.

DIS provides world-class support services that are designed to give an individual the competitive advantage they need to become a champion.

Each member of the DIS team has either been a top athlete themselves or is regarded as a leader in their field.

They concentrate on performance mentoring, performance lifestyle, strength and conditioning, nutrition, physiotherapy and psychology, aiming to improve motivation, self-awareness, self-regulation, resilience and communication.

Chloe told Innovate magazine: “All we want for the athlete is that they get to the start line knowing they have done everything possible to be the best they can be. If someone else is better on the day, we can’t control that.

“We are a performance family, and we care for all our athletes as individuals.

The DIS academy brings them together to learn from each other and support each other to be the best they can be.

“All this happens under the expert guidance and tuition of a world-class support services team.

“The tools and knowledge they acquire will give them the confidence to achieve at high level, whether they stay with sport or take another career path.

“All our specialist performance services work in sync with one another to provide the unique help and support that an athlete, their family, their coach or teachers need.”

To read the full article in the latest Innovate magazine click here.