Frozen yoghurt experience coming to Derbion

Derbion is to welcome a new self-serve frozen yoghurt experience to the shopping centre.

YoSwirl, founded by Derbyshire-based Joana Richardson, will open its first retail location at the centre after winning its Hatch competition, which helps up and coming brands.

As a result, the business has been given up to 12 weeks of free retail space and marketing support.

YoSwirl allows customers to create their own pick-and-mix high protein yoghurt bowl before weighing and paying at the till.

Beth McDonald, managing director at Derbion, said: “We’re delighted to announce YoSwirl as the winner of our Hatch competition this year.

“Throughout the process, Joana impressed the judging panel with her passion, creativity and clear vision for the brand, and we’re excited to see YoSwirl come to life at Derbion.

“We’re proud that our Hatch initiative continues to support local entrepreneurs and bring exciting new concepts to the centre and look forward to our visitors discovering the vibrant new space soon.”