City secures Purple Flag status for 12th consecutive year

Derby has retained a prestigious award, which recognises excellence in managing the evening and night-time economy, for the 12th year in a row.

Awarded by an independent panel from the Association of Town and City Management (ATCM), Purple Flag accreditation acknowledges cities and towns that meet or surpass standards of excellence in providing a vibrant, diverse, and enjoyable experience between 5pm and 5am.

There are just 90 Purple Flag destinations in countries around the globe, including Ireland, Sweden, Malta, New Zealand and Australia.

A range of local organisations have come together through Derby’s Purple Flag working group to improve the city’s evening and night-time economy.

This group includes representatives from Derby City Council, Derbyshire Constabulary, Marketing Derby, Pubwatch, St Peters Quarter and Cathedral Quarter BIDs, Derby Homes, the University of Derby and Visit Derby

ATCM noted that recent additions such as Vaillant Live, which has significantly boosted the city’s cultural and event offerings, and the Condor residential development, showcasing urban regeneration at its best, heavily contributed to Derby being awarded the Purple Flag.

They also commended the achievements and active participation of the working group in improving Derby’s night life.

Councillor Sarah Chambers, the city council’s cabinet member for cost of living, equalities and communities, said: “This latest Purple Flag award is fantastic recognition of the continuous hard work across Derby to create a welcoming, inclusive, and positive experience in the city centre.

“We know perception matters and this award helps reinforce Derby as a place where people feel excited to spend their evenings.

“We’re proud of what we’ve achieved and even more excited for what’s to come.”

Brad Worley, BID manager for both the Cathedral Quarter and St Peters Quarter, said: “The Purple Flag award represents a celebration of the safety, liveliness and variety found within the evening and night-time attractions of our city.

“It’s a proud achievement for Derby and a reflection of the dedication and cooperation shown by so many groups working together to make our city centre thrive after dark.”