Bringing a marketing approach that has purpose

In the latest edition of Marketing Derby’s Innovate Magazine, we meet the team at Purpose Media – a strategic marketing agency which over the last 18 years has evolved with the industry.

Innovate discovers how the Purpose approach delves deeper – helping clients get the most out of their handiwork, resulting in new customers and a healthier bottom line.

We meet co-founders Matt Wheatcroft and Tim Lenton, who take us through Purpose’s journey – from taking what was a fledgling firm through the challenges of one of the deepest recessions in a generation, to building a multi-faceted business with international clients.

In its earliest form, Purpose was largely a web development business – building websites for clients.

But as demand evolved, so did the business – eventually becoming a full-service agency.

Tim told Innovate: “If someone came to us 18 years ago wanting a website, we’d sell them a website.

“Now we spend much more time understand what they’re actually trying to achieve before recommending anything.

“We’ve always helped businesses by helping the people who work in them.

“That’s never really changed. What has changed is the sort of help those people need.”

A careful eye on cashflow has contributed to the firm’s longevity – and as a result, it boasts a number of long-standing clients, such as Derbyshire County Cricket Club.

Other clients include Royal Crown Derby, Derby County and Vaillant Live.

It even has one of the world’s biggest commercial refrigeration companies on its books in the form of True Refrigeration.

Today, the philosophy that underpins the Purpose approach is helping clients grow.

The conversation rarely begins with channels. It begins with objectives – because once the destination is understood, the route becomes easier to define.

Matt tells Innovate: “Nobody wakes up wanting better SEO or another video. They want to grow.

“The marketing only matters if it helps achieve that.”

To read the feature in full, click here Resources – Marketing Derby .