Latest News | 18 October 2023

Agency sees workload uplift thanks to training videos

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Visual marketing agency Briight has seen its workload increase from creating learning and development videos for companies.

The firm has received critical acclaim for creating bold and eye-catching training videos for employees at councils, energy companies, transport sectors and supermarkets.

Briight says that 70% of its work currently involves creating content for companies that want to invest in their staff and engage their employees, with demand for this service growing fast.

Employees at visual marketing agency Briight standing on a training videography set in front of a purple background

Drew Taylour-Davis, co-founder at Briight, said: “Every big organisation knows the value of investing in its people, and learning and development is a big part of that.

“But the way in which it’s delivered needs to be effective. Investing in proper training videos and visual content, featuring staff, professional actors and blending all of that with great visual storytelling, animation, and motion graphics, is key to keeping staff engaged.”

Briight co-founder Rob Dawes said: “Our job is to bring the fun to learning and development with our videos and content, which makes the training far more engaging and more than just a box-checking exercise.

“With remote working, organisations spread globally, and a world where we’re becoming increasingly reliant on artificial intelligence, it’s important to retain that human element in establishing workplace culture.”

Briight has helped t-three, one of the UK’s leading learning and development companies, with its own marketing and to deliver award-winning people development programmes for Sainsbury’s, Transport for London and Mitie.

Recently, Briight has been working with Simply Brilliance – an online platform which enables visitors to access HR and learning and development providers.

Its work has been critical in driving traffic from HR and learning and development professionals to Simply Brilliance, connecting the likes of BrewDog and Nationwide Building Society with approved training suppliers.

Alison Tansey, founder of Simply Brilliance, said: “It’s amazing how many comments I receive about our incredible brand and marketing.

“It’s even better seeing the thousands of people now using the Simply Brilliance platform each month. Proof that Briight are incredible at what they do.”

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