Latest News | 27 September 2021

Penguin pride after Ram Trail auction success

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Penguin PR has spoken of its pride after sponsoring the auction of Derby Ram Trail sculptures, which raised cash for Derby Museums.

Throughout the summer, the 30 5ft tall rams, colourfully decorated in a host of different designs drawing on classic paintings, local landmarks, characters and industries, attracted thousands of people to the city to see them in situ around Derby’s streets.

The rams were then recently auctioned off at a sale held at the Museum of Making, which was attended by around 200 people.

The auction was conducted by TV auctioneer Charles Hanson, from Hanson’s Auctioneers, and saw the rams go under the hammer.

Proceeds from the Derby Ram Trail will be doubled by the match funding by the National Lottery Heritage Fund to help build Derby Museums’ Endowment, which is a fund set up to secure the venue’s long-term future.

The auction was sponsored by Derby public relations company Penguin PR.

Director Simon Burch said: “Since we don’t have anywhere to keep a super-sized ram nor the budget to buy one, we were happy to play our part as event sponsors and watch the action unfold on the night.

“It was a wonderful evening to have been a part of, especially when the bids were flying back and forth across the room with the totals going up by hundreds of pounds each time.

“This was a first for us and we were thrilled and proud to have been able to sponsor such a well-attended event that has had such an incredible outcome.”

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