Latest News | 24 August 2021

Branding consultancy toasts first year with fitness account win

Orangetheory Fitness Derby
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Branding and design consultancy Parry Creative has celebrated its first anniversary with an account win with global fitness studio Orangetheory Fitness.

The Derby business was founded in 2020 by Laura Parry, who has over 16 years’ experience of developing brands and delivering creative projects.

Earlier this year, her business was named as one of six highly commended entries in Marketing Derby’s Rising Stars competition.

Now, Parry Creative is celebrating its first year in business with an account win with Orangetheory, which has boutique fitness studios in more than 23 countries, and 1,200 studios in the US alone.

The firm has a site in Derby – and is rapidly expanding across the rest of the UK.

Parry Creative has been appointed to support this expansion and to develop the company’s visual marketing materials across its Midlands and North studios with its franchise owner, WellComm Health & Fitness.

While supporting the localised marketing efforts at its Altrincham, Derby and Nottingham studios, Laura has also enhanced the brand’s existing visual elements, creating consistency across all of its marketing activities and aligning its design style so that it appeals to the UK market.

She will also continue to develop these materials as more franchises develop across the UK.

Catherine Rhun, from Orangetheory Fitness, said: “We’re really excited to partner with Laura to develop a suite of brand assets to best represent the Orangetheory brand for the UK audience.

“Orangetheory can truly be a lifechanging workout for some, and we’re on a mission to introduce it across Northern England.

“We’re looking forward to further utilising Laura’s creative skills to help present our message effectively and introduce lots of amazing new members to the orange community.”

Over the past 12 months, Parry Creative has worked with a range of clients, producing creative projects and helping to build their visual identities. Clients have included Derby Days Out and Colleague Box.

Laura, owner and creative director at Parry Creative, said: “It’s been an incredible year for Parry Creative.

“After working in the creative industry in Derby for over 16 years, I’m grateful to be celebrating my own business’ first milestone.

“I want to thank the local business network for their support and anyone else who has supported Parry Creative in any way.

“I’ve been lucky enough to grow, collaborate and establish so many exciting new client relationships and I can’t wait to see what the next year has in store!”

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