Latest News | 22 July 2021

Photography business puts law firm in the frame

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A partnership between MiniAperture Photography and fellow Marketing Derby Bondholder Smith Partnership has led to a series of virtual tours being created of the law firm’s offices.

MiniAperture first came onto the radar of Smith Partnership when founder Laura Firth introduced her business at a Marketing Derby board meeting back in March.

Laura spoke at the online meeting after being chosen as one of Marketing Derby’s ‘Galaxy of Rising Stars’, along with other successful businesses who were highly commended in the competition.

Among those on the call was board member Fraser Cunningham, partner at Smith Partnership, who was impressed with her work and professional approach.

He discussed working with Laura with his fellow Smith Partnership partner Claire Twells, who is a key part of the Derby’s Finest networking group, of which Laura is a member.

Claire said: “I saw Laura’s work on social media and was really intrigued by the Google Tours that she had created for local businesses, especially as I was aware that Google were soon to be changing their algorithms.

“Smith Partnership is constantly trying to stay ahead of the curve in regards to social media and online innovations.

“Laura attended each of our six offices across the East Midlands and took some fantastic imagery, quickly processing them into the Google Tours that now feature on our Google My Business pages.

“We have had fantastic results so far with our head office tour alone receiving over 6,500 views in the first month.”

All of the tours produced by Laura have proven popular and have collectively now gained over 20,000 views, giving Smith Partnership’s clients a behind-the-scenes tour while also boosting the law firm’s search ranking on Google.

You can take the full tour of Smith Partnership’s Friar Gate office here.

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