Latest News | 2 February 2021

Rise of new entrepreneurs sees pick up at Penguin

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Public relations firm Penguin PR has reported that 2020 was one of its busiest years yet – despite the challenges presented by Covid-19.

The Ashbourne Road firm said that the changing economic landscape, combined with the rise of a new breed of entrepreneur, had seen the company enter 2021 on a high.

Last year, Penguin picked up several new clients during the pandemic and experienced increased demand from firms determined to “stay visible” during the downturn.

During 2020, it began working for a number of companies, which were either set up during the lockdown or who became clients because they needed to change direction and required exposure in order to make their new ventures a success.

Sarah Newton

Among the new clients picked up during 2020 – and the beginning of this year – include fellow Marketing Derby Bondholders Project D, postal gift company Colleague Box, Treetops Hospice Care, Invictus Communications and Aristotle Financial Planning.

Penguin PR also celebrated its 10-year anniversary last year, took on a new PR account executive, Emily Fish, and sponsored 10 penguins at Twycross Zoo.

Sarah Newton, director of Penguin PR, said: “Like everybody else, we faced some big challenges in 2020 but it was by working through them that new exciting opportunities presented themselves and, by the end of the year, put us in a position that, back in March, we would scarcely have thought possible.

“In the end we were undoubtedly fortunate that we were able to flex under pressure and that we were able to secure our clients coverage by using the changing media landscape and news agenda to their advantage, especially since the consumption of news and web content went through the roof last year.

“That coverage helped them to stay visible at a time of great uncertainty while at the same time we are now serving a new breed of entrepreneur who have grown up with the internet and understand that having a strong online presence is a marketing necessity, not an added benefit.

“That has helped to give our industry a new lease of life and undoubtedly helped Penguin PR to prosper and evolve during 2020.”

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