Penguin backs auction of Derby Ram Trail rams

Penguin PR is sponsor the auctioning off of 30 ram sculptures once the Derby Ram Trail comes to an end.

The five-foot-tall rams, each of which is sponsored by a local company or organisation, including Marketing Derby, have created a huge wave of interest since they were placed at various locations around the city last month, with thousands of people using a map or phone app to track them all down.

There are 30 in all and each one has its own theme, which has been brought to life by a professional artist, resulting in a flock of colourful and often thought-provoking displays.

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The trail, which has been organised by Derby Museums in partnership with Wild in Art, is due to end on 22 August.

After that date, the fibreglass rams will be auctioned off to raise money for Derby Museums Endowment Fund, helping secure its long-term future.

Due to be held at Derby Museum and Art Gallery, in the Wardwick, the sale, conducted by Charles Hanson, who runs Hansons Auctioneers and is a regular face on TV’s Bargain Hunt and Flog It!, will be sponsored by public relations agency Penguin PR.

Simon Burch, director at Penguin, said: “The Derby Ram Trail has already created a huge impact in the city and it’s wonderful to see so many people visiting the rams and having their photos taken.

“What you don’t really appreciate until you get up really close to them is the skill and wonderful attention to detail that the artists have shown while painting them, which reminds you that they are each in their own way a bona fide public work of art.

“There is bound to be a huge interest in owning the rams when the trail comes to an end, so we’re delighted to be sponsoring the auction and are looking forward to seeing what promises to be an evening of exciting and frantic bidding.”

The auction takes place on 9 September at 6.30pm. To register your interest click here.