3aaa Extends Successful Partnership with Derbyshire

Bondholder 3aaa (Aspire Achieve Advance) has extended its partnership with fellow Bondholder Derbyshire County Cricket Club as the UK's leading national apprentice training provider focusing using the power of sport to engage with apprentices and partners.

The deal, worth more than half a million pounds over five years, includes the extension of the stadium naming rights of The 3aaa County Ground until the end of 2020. The partnership will also see the newly-redeveloped Pavillion renamed as The 3aaa Pavillion in addition to 3aaa continuing its sponsorship of the Club's Natwest T20 Blast shirt through to 2018.

The partnership will allow us to continue to raise our profile and strengthen our brand awareness through local and national media, and corporate clients taking advantage of the new state-of-the-art facilities on offer at The 3aaa Pavillion.
— Peter Marples, Director at 3aaa

Since launching their partnership in March 2014, 3aaa have become the UK's first national training providers for apprenticeships to be awarded an "Outstanding" rating by OFSTED and the Club has continued to make progress with over £1 million invested in The 3aaa County Ground facilities.

We are looking forward to continuing our partnership which will provide the Club with long-term security as we seek to build a successful team that the county of Derbyshire can be proud of.
— Simon Storey, Chief Executive at Derbyshire County Cricket Club