International fashion brand to open at Derbion

Derbion has announced that international fashion brand Superdry & Co will join the shopping centre this autumn.

The new 3,576 sq ft store will feature a wide selection of Superdry & Co women’s and men’s fashion, including its iconic outerwear range, shirts, knitwear and denim, alongside bags, backpacks, hats, caps, belts and other accessories.

Derby shoppers will also be able to discover the Bench streetwear label, which joined the Superdry & Co portfolio earlier this year, extending the store’s offering to a younger, trend-led customer.

Founded in the UK in 2003, Superdry & Co has grown into a global name, unveiling a major rebrand last year.

The arrival adds another major fashion name to Derbion’s growing line-up, following the recent openings of OFFICE, FatFace, Crew Clothing, Victoria’s Secret and Seasalt.

Primark is also set to relocate to a newly created 50,000 sq ft store at the centre next year.

Beth McDonald, managing director at Derbion, said: “Superdry is a fantastic addition to Derbion and a brand we know will be popular with our shoppers.

“With its distinctive style and wide range of fashion and accessories, the new store will bring even more choice to the centre and further strengthen our line-up of leading fashion brands.”