Katapult reflects on festive LEGO collaboration

Themed attraction designer Katapult has been reflecting on the success of a Christmas experience it designed and delivered for LEGO attractions worldwide.

Partnering with the LEGO Group and Merlin Entertainments, the Derby firm created experiences as part of the LEGO Build to Give Campaign – an initiative aimed at reaching 11 million children around the world in need of “the superpower of play”.

The experience within 29 LEGOLAND Discovery Centres and 11 LEGOLAND Parks featured festive and playful experiences for guests to undertake with friends and family.

This included an activity where for every guest that built a heart made of LEGO bricks, the LEGO Group donated a LEGO set for a child in need.

Katapult utilised and designed existing infrastructure to ensure brand synergy across all locations, as well as working alongside local build, installation and site teams to deliver the experiences in time for the Christmas period.

Katapult also worked alongside LEGOLAND Discovery Centre Boston to deliver an extra special story-driven Christmas experience.

Speaking about the project, Katapult’s art director, Andy Gilmore, said: “It was brilliant to once again work with the teams at the LEGO Group and Merlin Entertainments to create this global festive activation and continue to enhance the guest experience at their attractions.

“We pride ourselves on designing attractions that have a positive impact on both people and the planet, so we were delighted to support the LEGO Build to Give campaign.”