Art project celebrates Corolla’s enduring appealTemplate

Toyota has announced the winners of a project, which celebrates the enduring appeal of a car it manufactures in Derbyshire.

Toyota (GB) has revealed the results of the Corolla Great British Art project, which challenged artists to produce works celebrating the popularity of the Corolla hybrid – a car that is made by Toyota Manufacturing UK at Burnaston.

The initiative followed the latest Corolla ad campaign which took a humorous look at the diverse lives of Corolla owners.

The artists developed a range of themes using different media and giving their imagination free rein.

The project also included a Corolla Art Competition for students at the University for the Creative Arts (UCA), close to Toyota’s UK head office in Surrey. This produced an overall winner and four highly commended works.

Carla Henson, Toyota (GB) general manager of strategy and people, said: “The range and quality of artworks accurately and creatively reflect our brief to create something that captures the essence of the ever-popular and enduring Corolla.

“We were also impressed that the artists researched what the Toyota brand stands for, in particular our mission to provide sustainable mobility for all.”

Tom Walker, illustration and fine art programme director at UCA, said: “Giving our students a real brief from an external client like Toyota means they’re not just hearing their tutors’ voices, but genuinely engaging with external voices that shape the industry.”

The artworks have been displayed at Toyota (GB)’s headquarters and are set to travel to other Toyota locations in the UK, including the Corolla factory at Burnaston.