Start-up selected for exclusive support programme

Sustainable technology solutions firm Circulayo is among an exclusive group of start-ups worldwide who have been chosen for a programme designed to support their growth.

The Derby-based firm, which is transforming reusable packaging with smart technology, is one of just eleven start-ups selected for Mastercard Start Path’s Emerging Fintech programme.

Circulayo was chosen following a competitive, global selection process.

Joining the programme marks a significant milestone for the firm in its mission to reduce single-use packaging waste and carbon emissions through circular technology solutions.

Through the programme, Circulayo gains the opportunity to access Mastercard’s extensive global network, fintech expertise and resources.

Start Path provides the opportunity to develop the firm’s key innovations, including its Tap & Return technology and the AppNostic rewards-based system that incentivises sustainable consumer behaviour.

Andy Flinn, founder and chief executive of Circulayo, said: “We are incredibly honoured to have been selected for the Mastercard Start Path’s Emerging Fintech programme.

“This is a key milestone in scaling circular solutions that are accessible and valuable for both businesses and consumers.

“We’re proud to be part of the programme, and eager to accelerate our growth with the support of the Mastercard Start Path Programme.”

Mastercard’s fintech expertise will be invaluable to Circulayo as it scales its circular solutions, explores strategic partnerships and expands across the UK and into international markets.

Since 2014, the award-winning programme has worked with over 500 start-ups worldwide, providing tailored support pipelines for high-growth businesses.

Over the coming months, Circulayo will participate in the virtual engagement programme, connecting with Mastercard’s ecosystem of partners and customers worldwide.