New summer tourism campaign is a big deal

Visit Peak District, Derbyshire and Derby has launched a new marketing campaign, which aims to persuade visitors and residents to make the most of summer closer to home.

The area’s accredited Local Visitor Economy Partnership (LVEP), which is made up of Visit Derby and Visit Peak District and Derbyshire, has launched the ‘Summer is a Big Deal’ campaign.

Running to September, the campaign champions Derby and Derbyshire as a great value summer destination, promoting it as accessible, affordable and full of enriching experiences for all ages.

At the heart of the campaign is a call to discover Derby Derbyshire’s standout attractions – from dramatic castles and spectacular show caverns to grand stately homes, vibrant cultural venues and world-class heritage sites.

By showcasing the wide range of affordable attractions and activities available across the city and county, the campaign demonstrates how the area delivers exceptional value without compromising on quality or enjoyment, encouraging visitors to make smart use of their time and money while supporting local businesses.

The campaign features exclusive offers on food, accommodation, attractions and events.

It also includes easy-to-follow itineraries and green discount schemes to encourage visitors to travel by train or bus and discover more of the region without a car.

The ‘Summer is a Big Deal’ campaign supports the Visit Peak District, Derbyshire & Derby LVEP’s core aims of increasing visitor spend, encouraging overnight stays, and promoting sustainable and accessible visits across the region.

The campaign is being funded by the East Midlands Combined County Authority (EMCCA) through the UK Government’s Shared Prosperity Fund.

Mayor of the East Midlands, Claire Ward said: “For many people in the East Midlands, summer is a big deal, with enough time and (hopefully) good weather to make memories with family and friends.

“It’s the perfect time to explore the Peak District and wider Derbyshire to experience everything it has to offer: city breaks, heritage experiences, and the stunning natural environment.

“This is why I am so focused on strengthening the visitor economy in the region – investing into assets and infrastructure to create jobs which power these experiences – and partners like Visit Peak District, Derbyshire & Derby are critical to achieving this.”

To explore what’s on and take advantage of summer deals visit https://summersabigdeal.co.uk/.