Mortgage firm strikes £1.4m deal for consumer platform

Mortgage Advice Bureau has announced the acquisition of a platform for homeowners and prospective buyers for £1.4 million.

The firm has bought HomeOwners Alliance (HOA) – a UK consumer platform attracting millions of web visits annually, providing guidance, tools, and services – from its founders and Smoove Limited.

The acquisition supports Derby-based MAB’s strategy to expand its presence across the wider home-moving ecosystem, enabling earlier engagement with consumers in the homebuying journey and extending beyond the point of mortgage advice.

In addition to introducing mortgage customers, HOA will align with MAB’s preferred suppliers across the wider home-moving process.

Ben Thompson, director of home moving strategy at Mortgage Advice Bureau, said: “HomeOwners Alliance has built a strong reputation as a trusted source of information for homeowners and prospective buyers.

“This acquisition strengthens our ability to engage with customers earlier in their homebuying journey and supports our strategy to broaden MAB’s role across the wider home-moving process.

“We’re pleased to welcome HomeOwners Alliance to the group and look forward to supporting its continued growth.”