Marketing specialist’s new website reflects strategic approach

Marketing consultancy Apricus Marketing has launched a new website to reflect growing demand for “strategy before activity”.

The Derby firm’s new website aims to clearly show how it can support the growth journey of clients – ensuring their marketing strategy is the best it can be before going live.

With a greater emphasis on shorter forms of content and a plea for more authentic storytelling, especially with the rise of AI, owner Clare Taylor felt it important to separate Apricus’ marketing services into four distinct categories: Assess, Advise, Approach and Assist.

This approach means Apricus ensures businesses are not left in the lurch or stuck using a ‘post and hope’ approach without a solid strategy behind them.

Clare said: “The website sees an updated look, but more importantly better presents our core services around marketing audit, marketing consultancy, marketing strategy and marketing management.

“Having championed marketing strategy since we began, we are delighted to see a real shift in client demand towards getting the strategic foundation right first, rather than jumping straight into marketing execution.”

To view the new website, click here.