Gary takes the ‘selfish’ route with new brand that challenges leaders

Leadership mentor Gary Parsons has rebranded his business as Selfish Thinking Co to better reflect how it challenges leaders to think about performance.

According to Gary, the core philosophy of ‘selfish leadership’ is that leaders who invest in themselves first perform better and drive stronger results for everyone around them.

Selfish Thinking Co provides executive mentoring, delivers workshops, and speaks at events to help leaders lead with more clarity, make better decisions under pressure, and build performance that lasts.

Gary said: “The focus is on the gap between how leaders appear and how they’re actually operating.

“Many are running at a fraction of their real capacity while performing like they’re at full strength, and it shows up as slower decisions, shorter patience, and teams that feel something is off even if they can’t name it.

“Through talks, mentoring, and tailored programmes, Selfish Thinking Co helps leaders close that gap, set real boundaries, and build sustainable success without sacrificing the results.”

The Selfish Thinking Co works with leaders at all levels, new and seasoned, who are responsible for leading teams and driving organisational success.

Its clients are typically time-poor, driven professionals managing decision fatigue and competing demands, who want a practical edge, not a wellness programme.

The work spans leadership development, executive mentoring, and professional speaking, with a growing network of practitioners carrying the ‘selfish leadership’ philosophy into more organisations.

Gary added: “Through the research I’ve done, the conversations I’ve had, and the work I’ve done since starting the new business, I’ve noticed that those who invest time in themselves get better outcomes than those who don’t.

“Selfish isn’t a dirty word, it’s one that means performance that isn’t just short term but gets better results both straight away and over the long term.

“Decisions improve, and leadership teams become better equipped to grow their businesses and teams.”

To find out more about The Selfish Thinking Co click here.