Cricket foundation launches ambitious new strategy

Derbyshire Cricket Foundation has launched an ambitious new strategy which aims to ensure cricket in Derbyshire is accessible, inclusive and impactful for all.

At a launch event recently held at Derbyshire County Cricket Club’s Central Co-op County Ground it unveiled the new strategy called ‘A Game for Everyone’ in front of an audience consisting of partners, stakeholders and friends.

The event brought together voices from across the game and the community, celebrating both the progress the foundation has made and the ambitious vision that will guide its work over the next four years.

According to the foundation, ‘A Game For Everyone’ is more than a strategy – it is a commitment to ensuring cricket in Derbyshire is truly accessible, inclusive, and impactful for all.

At its heart, the strategy is driven by a clear purpose: to empower communities and improve lives through cricket.

It is underpinned by a bold vision: to provide every person in Derbyshire with the opportunity to have a positive experience through the game.

It also has a powerful mission: to inspire a generation to say that ‘cricket is a game for me’.

Speaking at the event, the foundation’s managing director, Richard Wood, said: “This is an incredibly exciting time for the Derbyshire Cricket Foundation.

“This strategy sets a clear direction for the future and reinforces our commitment to making cricket more accessible, more inclusive and more impactful than ever before.

“It’s not just about growing the game, it’s about ensuring that everyone, regardless of background, has the opportunity to feel part of it.”

The strategy focuses on key objectives including growing the women’s and girls’ game, engaging diverse communities, supporting inclusive clubs, increasing access for young people and improving health and wellbeing through cricket.

The launch event showcased several exciting programmes that will play a key role in delivering the strategy, including the Falcons Leadership Academy, the Play-On Fund, and the Friends of the Foundation initiative.

To download a copy of the strategy, click here.