Bondholder launches new brand to support SME owners

The owner of The Alternative Board is launching a new brand to reflect its expanded suite of strategic support services for business owners.

Designed to support smaller businesses, typically generating between £1 million and £10 million in revenue and looking to grow, as well as larger businesses looking to exit, Northstar Partnership aims to help SME owners build stronger, more valuable businesses that are less dependent on them.

Max Crosby-Browne, owner of The Alternative Board Derby and East Midlands, and his team bring together decades of firsthand experience in scaling, managing and exiting SMEs.

They already work as a trusted partner to more than 70 businesses across the region.

Through Northstar Partnership, business owners can access a range of support services relevant to their needs, including strategic planning, fractional resourcing, business owner mentoring, DiSC personal development, The Alternative Board, and The Value Builder System for business growth.

Importantly, the team will continue to provide the same support and focus, while keeping The Alternative Board as a central part of their work.

Max said: “SME owners often need a partner and sounding board to guide them through the various stages of leadership development, business growth, and exit.

“Northstar Partnership helps them take control of their business, scale with confidence and build something that truly works for them.”