Agency teams up with global brands for ‘fantastic’ watch campaign

Digital marketing agency Alphageek Digital has launched an epic campaign on behalf of Casio G-SHOCK’s partnership with Marvel.

The Friar Gate firm has worked on a high-profile campaign to celebrate the launch of a bold new range of G-SHOCK watches to coincide with Marvel’s highly anticipated summer blockbuster, The Fantastic Four: First Steps.

Having successfully managed Casio’s digital marketing for its G-SHOCK brand for the past five years, Alphageek was trusted to launch a standout campaign to capture the imagination of fans across both fashion and film.

The campaign marks a significant milestone for the agency, showcasing its data-driven strategy to bring the world of superheroes to life across various paid and organic channels.

Managing director Art Lindop said: “To be working with not just one, but two globally recognised brands like Casio and Marvel is extremely exciting and testament to the creativity and hard work of our team over the past few years.

“The Fantastic Four partnership is all about celebrating resilience, individuality and pushing boundaries – which aligns perfectly with the G-SHOCK ethos and our own values as an agency”

The original Fantastic Four film was released in 2005, and this long-awaited movie stars Pedro Pascal, Vanessa Kirby, Ebon Moss-Bachrach and Joseph Quinn as Marvel’s First Family.

Each of the new range of four G-SHOCK watches channels the essence of the four superheroes: Mister Fantastic, Invisible Woman, Human Torch and The Thing, as they defend Earth from Galactus and Silver Surfer.

Art said: “It’s been fantastic to see such strong engagement with the campaign.

“Not only has it significantly boosted awareness of the new G-SHOCK watch collection, but it’s also helped generate excitement and visibility around the upcoming movie.

“The partnership has allowed us to tap into the passion of both watch enthusiasts and Marvel fans, creating a buzz that goes beyond product promotion.

“It’s been a great example of how powerful a campaign can be when storytelling and branding align so well.”