Agency marks a decade of partnership with cricket club

Marketing agency Purpose Media has celebrated a decade of partnership with Derbyshire County Cricket Club by agreeing a further sponsorship package and signing a deal to deliver a new web project.

Purpose has been a commercial supporter of the cricket club since 2015, providing backing for both on-field and off-field activities at the County Ground in Derby.

It also developed the club’s website and has assisted with digital marketing and consultancy.

Now, to mark the 10-year anniversary of the relationship, Purpose has announced that it is becoming an ‘Official Partner’ of the club.

This includes match sponsorship of Derbyshire’s T20 fixture with Nottinghamshire and sponsorship of the popular annual Fireworks Night and Fun Fair event.

The agency has also helped the club to secure grant funding from the Derby Accelerator Business Growth and Innovation initiative to create upgraded websites showcasing both the club’s cricket and events operations.

The project continues Purpose’s work in the professional sports sector, where its clients have included Derby County, Rotherham United and Middlesex County Cricket Club.

Matt Wheatcroft, managing director at Purpose Media, said: “Our business is fiercely proud of its Derbyshire heritage, and we can think of no better way to demonstrate that than by helping our professional cricket team represent our county in such brilliant fashion.

“It has been deeply satisfying to see the club’s development over the past 10 years, with strong financial performances, major ground improvements and a fantastic events programme laying the foundations to help deliver cricketing success.

“We are pleased that our web and digital expertise has helped the club to share its activities with an expanding audience and that, now, we will be able to refresh the club’s online presence – introducing new features that will make it an even more engaging experience, enjoyed by ever more visitors, and assisting in the generation of further revenues.”

Ryan Duckett, chief executive at Derbyshire County Cricket Club, said: “We have greatly improved our visitor experience – both physically and digitally and across cricket and non-cricket events – and are constantly seeking ways to continue that positive development.

“Purpose Media has been an important long-term partner, and its expertise has helped us to better understand our target audiences and to reach out to them effectively.

“The latest web project is a key part of the customer journey, enabling us to grow membership and ticket revenue, as well as better leveraging the opportunities presented by our events and other commercial operations.”