Katapult creates new attraction at Legoland Parks worldwide

Themed attraction and experience designer Katapult has helped create a new attraction at Legoland Parks across the world.

Working in collaboration with The LEGO Group and Merlin Entertainments, the Derby firm has completed work on Rebuild the World, Planet Legoland at eight parks across the globe.

The Planet Legoland experience is situated at the heart of the theme parks in Windsor, Billund, Deutschland, California, Florida, Malaysia and Japan, as well as the newest Legoland Park in New York.

Jonathan Bonner, Katapult’s project producer, said: “It has been a pleasure to work with The LEGO Group on this exciting, global project.”

Martin Weber Thomsen, from The LEGO Group, said: “Katapult has done an exceptional job driving the project seamlessly from ideation through to execution, overcoming and responding to the many challenges faced during these difficult Covid times.”

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The Planet Legoland experience allows visitors to take part in an immersive build experience as they are encouraged to build, unbuild and rebuild the theme park of their dreams.

The project saw Katapult provide strategy, design, audio design and executive production services.

Each Planet Legoland experience features a two-metre-wide globe as the focal point of the attraction and provides a platform for guests to attach their own creations.

Build tables include LEGO models for inspiration that capture the campaign’s message of creativity.

Mr Weber Thomsen said: “We are very excited to have kids and parents getting creative at Legoland Parks by unlocking their creative potential together via this high-quality hands-on experience.”

Katapult worked alongside the LEGO workshop to design and build these models, such as a tortoise with a rocket pack and wheels.

The Katapult team also worked on the interior and exterior of the existing park spaces to create branded signage and decor.

Katapult's Jonathan Bonner said: “As LEGO fans ourselves, we’ve thoroughly enjoyed creating an immersive experience that we know both children and adults will love.

“From the local teams at Legoland Parks, to our specialist build partners, I’m proud of our achievements in a year of disruption.”