Latest News | 16 June 2020

30th birthday branding

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To celebrate its 30th birthday, Bondholder Nielsen McAllister refreshed its brand and launched a new website developed by fellow Bondholder Frogspark.

The milestone anniversary represented the perfect opportunity for the firm to modernise its branding and logo, along with launching a new website.

The Nielsen McAllister team

The Nielsen McAllister team

While traditional celebrations have been shelved due to Covid-19, the PR agency, founded in 1990 by current Managing Director Bob Bushby, enjoyed a virtual birthday party where the seven-strong team started a virtual bake-off competition.

To reflect the group effort and heightened spirit of unity brought about by the current pandemic, Bob declared everyone a winner, saying he was extremely proud of the company he started building 30 years ago, and that the first two clients he signed back in 1990 were still clients today.


“We had some big plans for our birthday year and, when the lockdown was announced, we almost took the decision to postpone our celebrations until next year. After all, 30 years is quite a milestone to reach in our industry and we were keen to shout about it”, said Bob.

He continued: “But, with the new website and branding already in development, we decided to celebrate regardless, even though everyone was in separate locations. I was blown away by the effort made by everybody in our virtual bake-off. The results were amazing and it proved very popular – not least because nobody had to share their final creations!”

“The new website looks fantastic, and I’m very grateful to Frogspark for doing such a wonderful job.”

Rob Twells, Managing Director of Frogspark, added: “I'm extremely proud of how Nielsen McAllister’s website has turned out. Our goal was to craft a stylish, modern website that also reflected the professionalism and years of experience in the Nielsen McAllister team. I believe that, collaboratively, we have achieved just that.”

Nielsen McAllister’s new website can be found at


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