Latest News | 7 December 2020

Nielsen McAllister boosts Rising Star search

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Nielsen McAllister is offering its services and support to the winner of Marketing Derby’s Rising Star competition in 2021.

This important competition is an opportunity for a new business to grow their profile and network in Derbyshire through a year’s free membership to the Marketing Derby Bondholder community.

The Rising Star programme has seen businesses such as Driven Media, Code 56 and Darley Dance Productions benefit in previous years.

Following an extremely challenging year for all businesses, Nielsen McAllister will make its experience and services available to the winner by providing them with a free PR and communications package throughout the year.



Based in Derby for over 30 years, Nielsen McAllister is passionate about the city, with representation on bodies such as the St Peters Quarter BID and the Derby Economic Development Advisory Committee.

Tom Erskine, business account manager at Nielsen McAllister, said: “We are delighted to be working with Marketing Derby to support their Rising Star 2021.

“In the midst of a tough economic climate, we wanted to provide assistance and encouragement to a new business in the Derby area and help them get off to a flying start in 2021.

“The Rising Star programme is an excellent initiative and we wish all of the entrants the best of luck and look forward to meeting with the winner in the New Year!”

Entries are currently being accepted for the Rising Star competition.

To apply, please e-mail: Lindsey.hatfield@marketingderby.co.uk by 17th December 2020 and outline your business idea, a brief background of your story so far and why you would like to become the next Rising Star.

The applications will be short-listed and successful applicants invited for a short interview and a winner announced at Marketing Derby’s Annual Business Event in January.

Applicants must be in their first 18 months of business and willing to attend at least ten Bondholder events, either online or face-to-face (when guidelines allow), during their year as Rising Star.



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