Bondholder marketing agency creates the right formula

Chris Reynolds, Creative Director at three guru proudly showing off the refreshed logo artwork

Bondholder marketing agency threeguru has been commissioned by the Retrac Group - a brand globally synonymous within the aerospace, motorsport and automotive sectors - to carry out a brand refresh.

The brand overhaul will see a new suite of logos and a set of responsive websites developed during the final quarter of 2015. The new corporate identity will represent an evolution of the current Retrac Composites logo which has been in use since 1998 and a complete revamp for its sister company Retrac Productions which previously had a four-decade-old logo.

The new look will be launched to coincide with the UK's largest annual gathering of manufacturers and supply chain companies at The Advanced Engineering Show at the NEC on 4th & 5th November.

Whilst refreshing the brand’s visual identity to convey innovation, we’ve also consciously retained elements of the existing livery and colour palettes to reflect their years of experience
— Chris Reynolds, Creative Director at threeguru

The company's creative approach will also extend to a new photography portfolio and corporate video to create much more of an engaging web presence.