Latest News | 22 January 2015

Silver Pride Develop Marketing Derby Food & Drink App

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From left to right: Benjamin Benn (Commercial Director at Silver Pride Software), Craig Tice (Director at Silver Pride Software), John Forkin (Managing Director at Marketing Derby), and Graham Till (Director at Silver Pride Software).

From left to right: Benjamin Benn (Commercial Director at Silver Pride Software), Craig Tice (Director at Silver Pride Software), John Forkin (Managing Director at Marketing Derby), and Graham Till (Director at Silver Pride Software).

Marketing Derby wanted to create a mobile app that would support Derby’s thriving food and drink industry long after the annual food and drink awards had finished.

So in conjunction with Bondholder Silver Pride, Derby’s premium app builders, Marketing Derby set about doing just that.

John Forkin, managing director of Marketing Derby said: “With the food and drink scene in the city changing and improving year on year, we spoke to Silver Pride about launching a new app to help the diners in Derby have a much easier way to choose where the would like to dine.

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“Silver Pride came to us with some fantastic suggestions for the app and they have pu t a great deal of thought and research into adding useful features and making it look great too.”
— John Forkin, Managing Director at Marketing Derby

When Silver Pride work with a business to design an app they want it to be engaging and look fantastic, but it also needs to achieve the business objectives too.  Silver Pride fully integrate apps with internal systems and work with any external supplier systems so companies can get the full value of the data that it gathers.

Silver Pride is firmly rooted within the software development industry.  They have a specialist team of app developers and user interface designers that support our clients growing needs.  Their knowledge and experience help exploit and extend the real features and capabilities of the mobile device – making the app not just a design led brochure, but a real tool for your business.

The free Derby Food and Drink app, lets users favourite their top restaurant choices, check if they have WiFi, serve real ale and opening times. It allows users to call and book a table or visit the website straight from the app. Integrated GPS gives directions and allow users to locate restaurants by type in maps.

Anyone downloading the app will be able to explore Derby’s food and drink outlets by cuisine, cafés, pubs and bars and get a detailed description of them all, including the 2014 Food and Drink Awards finalists.

Silver Pride are really excited to have launched the new Derby Food and Drink app with Marketing Derby.


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