Purpose Media Acquires Revolver Revolver

From left to right: Matt Wheatcroft, Claudio Davanzo and Danny Painter

Following a series of setbacks at Revolver Revolver, owner Chris Redshaw made the unenviable decision of having to close the business earlier this month. Bondholder Purpose Media's managing director Matt Wheatcroft however saw this as an opportunity to expand.

Founded in 2008, Revolver Revolver operated from Friar Gate Studios in Derby and went on to become an award-winning design agency offering a range of integrated creative services including graphic design, web design, branding and advertising. However, a number of knock backs across the last year forced the company to close.

Following discussions with the administrator, Bondholder Bates Weston, Purpose Media decided to acquire major assets of the business including the trading name, domain name and two of its leading employees - Claudio Davanzo and Danny Painter.

Adding creative expertise of such expert caliber to our list of services is a very natural progression. It will benefit existing clients and help us win more new busines
— Matt Wheatcroft, Managing Director at Purpose Media

This acquisition is part of a greater intention to win more creative design and branding projects to develop a sub-division of the company called Purpose Creative. This is expected to create further employment opportunities and is part of a carefully planned programme of expansion which will see Purpose Media achieve £5 million turnover within the next five years.

With over 15 years' experience in the creative industry, Claudio has worked on top brands including St. Tropez, Thorntons, Loughborough University, Formula One, Esker, University of Derby and Derby County Football Club.

I am delighted to have joined a successful award-winning business like Purpose Media. I’m extremely excited about being able to work with Danny Painter again and about developing a portfolio of creative design clients
— Claudio Davanzo, Creative Director at Purpose Media

As lead designer, Danny will be overseeing design projects from concept to production making sure all deadlines are met and client satisfaction is high. Danny has worked for agencies in London and Leicester where his projects included global brand names including Microsoft, Martini and FIFA.