threeguru

Winning Businesses

The winners of the Derby Telegraph Business Awards 2019 have been announced at a prestigious event in Bondholder Derby College Group’s Roundhouse. Marketing Derby was a proud sponsor of the pre-dinner Champagne reception.

Now in its sixth year, the Awards, run in association with Bondholder Champions UK plc, celebrate the best of our local businesses and their successes.

So who won what?

COMPANY OF THE YEAR
Sponsored by Derby College

Winner: Ward

Runners-Up: Gin & Rum Festival, YMD Boon

SME BUSINESS OF THE YEAR
Winner: Hackwood Farm

Sponsored by University of Derby
Runners-Up: BlocDigital, ThreeGuru

START-UP BUSINESS OF THE YEAR
Winner: White Peak Distillery

Sponsored by Wheeldon
Runners-Up: Bear, Gin & Rum Festival

BUSINESS ENTREPRENEUR OF THE YEAR
Winner: Amanda Strong (Mercia Image Print)

Sponsored by HUUB
Runners-Up: Steve Haseldine (Alerter Group), Leah McLaren (Hotpod Yoga), Robert Carlin (Superior Spas)

PROFESSIONAL SERVICES AWARD
Winner: Smith Partnership

Sponsored by Cloud Central
Runners-Up: Rhodes Wealth Management, Sibbalds

EMPLOYER OF THE YEAR
Winner: Ward

Sponsored by Smith Partnership
Runners-Up: Air IT, Midland Lead

EXCELLENCE IN MANUFACTURING AWARD
Winner: Stirland Paterson

Sponsored by Janine Edwards Wealth Management
Runners-Up: EPM Composites, HL Plastics, TidyCo

APPRENTICE EMPLOYER OF THE YEAR AWARD
Winner: Imperial Commercials

Sponsored by Apprenticeships by Impellum
Runners-Up: Derby Homes, HL Plastics

CONTRIBUTION TO THE COMMUNITY AWARD
Winner: Cosy Direct

Sponsored by Lubrizol
Runners-Up: Gift Wellness, RDS Global

NOT-FOR-PROFIT ORGANISATION AWARD
Winner: Headway

Sponsored by Sellick Partnership
Runners-Up: Derventio Housing Trust, Treetops Hospice Care

LEADERSHIP TEAM OF THE YEAR
Winner: Silver X Logistics

Sponsored by Thomas International
Runners-Up: Midland Lead, Xpertise Recruitment

CREATIVE COMMUNICATIONS AND DIGITAL BUSINESS OF THE YEAR
Winner: Bloc Digital

Sponsored by Derby City Council
Runners-Up: Busy Things, FutureProof Films

CUSTOMER SERVICE EXCELLENCE AWARD
Winner: Oviso Financial Services

Sponsored by Aspirational Magazine
Runners-Up: Morley Hayes, Silver X Logistics

SALES AND MARKETING AWARD
Winner: Tecquipment

Sponsored by DNS Limited
Runners-Up: Anchor & Crew, Smith Partnership

EDUCATION SECTOR: BUSINESS ENGAGEMENT AND EMPLOYABILITY AWARD
Winner: University of Derby

Sponsored by FurnitureCloud
Runners-Up: Derby College Group, Chameleon School of Construction

EXCELLENCE IN INNOVATION AWARDS
Winner: Xuper

Sponsored by Specsavers
Runners-Up: Gowercroft Joinery, Nowcomm

Bondholders in blue. We apologies if we've missed anyone. Congratulations all winners and finalists.

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New Recruits for threeguru

Bondholder threeguru has recruit new design graduates as part of its plans for expansion.

The creative agency has recruited recent graduates Alex Hackney and Susan Nash.

According to Creative Director Chris Reynolds threeguru’s latest recruits have already made an instant impact.

Chris said: "We are already seeing the benefit of casting our recruitment web further afield to secure the most promising graduates.

“Alex has played a pivotal role in shaping threeguru’s most recent brand launch, Tax Retriever, as well having creative input on a brand refresh for Runflat CBR… It’s fair to say he bowled over the gurus with his creative portfolio and commercial awareness and has yet to be stumped by a brief.”

The University's Creative Gurus

The University of Derby’s Internship Programme recently had a creative makeover thanks to fellow bondholder, threeguru, whilst the programme itself gained a #DIP100 new recruit.
 
After successfully winning the University’s pitch, the gurus developed a vibrant new communications campaign.  Involving two different facets for both the student and prospective employer, the new creative had to appeal to both audiences, whilst maintaining a clear University brand identity. 
 
Talking about the new campaign, University of Derby Employer and Community Engagement Manager, Amber Woodfull said  ‘We have found working with threeguru on the branding for the Derby Internship Programme a refreshing and enjoyable experience.  The team are responsive, friendly and creative with equal measure (not to mention patient!) and have transformed our brand into a cohesive and engaging campaign that makes a great impact’
 
On board with the University’s objectives and with a collective history of offering opportunities to graduates, threeguru were keen to join the programme again and are delighted to welcome recent graduate Sam Brown-Hawryliw to the expanding team.
  
Graphic Design and Visual Communication graduate, Sam joins threeguru at an exciting time and his aptitude for all things creative has seen him develop the recent festive campaign ‘Have a Guru-vy Christmas’ which has been a big hit with both clients and the guru team.
 
Threeguru Creative Director, Chris Reynolds, comments ‘Having access to such a pool of local talent is commercially advantageous to us and we are delighted to welcome Sam as we strengthen and look to grow the business in 2017’.
 
Amber Woodfull added ‘The internship programme is a fantastic way for students and graduates to access short term, valuable work experience with local organisations. SME’s may also be eligible for a £500 subsidy towards the cost of an intern and we are still looking for employers to offer roles up until the 20th February.  If you think your organisation could benefit, please get in touch’

Global business invests in Derby Bondholder

Leading Derby-based strategic marketing agency and Bondholder threeguru, has been selected by Lloyd’s Register, a London based international service provider, to promote health and safety throughout its global operation.

With over 9,000 employees worldwide and a turnover in excess of £1 billion, Lloyd’s Register was looking to engage ‘hearts and minds’ with a series of ‘Make Safety Personal’ and ’Golden Rules’ corporate videos and a suite of supporting marketing collateral.

Commenting on threeguru’s new account win, Digital & New Media Director, Lee Day, said, “This is great news for threeguru and the wider Derby design community. It sends a strong message that Derby is a creative hub to be reckoned with and is open for business to London based marketers and blue chips looking to increase their return on their investment.”

Threeguru’s link up with Lloyds Register will be worth up to £50k for the Derby firm

The agency's creatives adhered to strict brand guidelines throughout and embraced Lloyd Register’s key values to initially produce a make safety personal video to promote safety at the heart of the workplace.

Work is also well underway on a series of ‘10 Golden Rules’ training videos that will deliver a distance learning health and safety message throughout the Groups maritime division.

James Pomeroy, Lloyds Register’s Health, Safety, Environment & Security Director, said: “As an organisation with safety at the heart of our work since 1760, the health and safety of our employees is very high on our agenda.”

He continued: “With the help of the threeguru team Lloyds Register were able to organise 79 activities in 32 countries to promote World Safety Day”.

ITV airing for Threeguru

Bondholder and Derby-based marketing agency Threeguru was recently commissioned by Graham Penny Auctions to create an animated TV advert to be aired on ITV Central.

Threeguru was given a brief to increase local exposure by developing an animated character to showcase the brand and property auction services on offer.

Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn’t
— Luke Sherwin, Strategic Director at Threeguru

Luke Sherwin, Strategic Director at Threeguru, said: "Video animation was our preferred communication channel when developing this project, it allowed us to be punchy and interesting in a way that video or photography couldn't."

Chrissie Walker, Marketing Manager at Graham Penny Auctions commented: "The advert encompasses the wide range of residential properties we sell whilst focusing on Graham Penny Auctions as a brand. We are all thrilled with the end product and look forward to seeing it on ITV Central East as part of a concentrated campaign over the coming weeks."

Threeguru continues to work with Graham Penny Auctions on other creative projects including local press and email campaigns.

Heavyweight designer joins Threeguru

Self-confessed Star Wars fan Ross Fletcher joins the team at threeguru

Self-confessed Star Wars fan Ross Fletcher joins the team at threeguru

Bondholder creative agency threeguru has recruited an experienced designer to join its already strong team.

The opportunity to join threeguru was too good to miss
— Ross Fletcher, Senior Creative Designer at threeguru

University of Derby graduate Ross Fletcher brings with him studio management experience, excellent communication skills and some well-established client relationships.

Ross joins the team as a Senior Creative Designer and commented: "The opportunity to join threeguru was too good to miss and will hopefully be the perfect fit for the next phase of my graphic design career."

Creative Director Chris Reynolds said: "The appointment of Ross has coincided with several key account wins where his creative input has been pivotal. Having a heavyweight designer of Ross' calibre on board will ensure threeguru continue to deliver cutting edge graphic design."

Bondholder design agency hungry for more

Lee Day from threeguru in front of one of the recipes for the Be Portion Size Wise marketing campaign

Leading design agency and Bondholder threeguru is celebrating end-of-year successes as it reports both a staggering 330% increase in turnover as well as a series of high-profile account wins.

Whilst the company already has existing customers including a FTSE 250 company, a Premier League football club and an award-winning Derbyshire-based photographer, threeguru has now taken on Derbyshire County Council as its newest client.

Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information
— Lee Day, Digital Guru at threeguru

The Be Portion Size Wise marketing campaign from the aims to target, engage and educate 19-64 year-olds in the county about the implications of being overweight - a topic which the team is passionate about.

Figures say that a disappointing 68.8% of Derbyshire's population is considered overweight or obese and nationally the issue costs the NHS £5.1bn each year. threeguru have there worked with Derbyshire County Council to create a series of infographics and downloadable recipes to increase social media engagement in the coming weeks and months.

threeguru's Lee Day commented: "Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information. threeguru will therefore be looking to build on that and encourage a 'genuine share factor' element with our creative approach, by engaging with Derbyshire's social media influencers and key stakeholders to improve the campaign reach."

The fantastic news precedes the agency's announcement to move into a bigger studio early next year.