fDi Magazine

GIS innovation for Derby

Marketing Derby has joined forces with fDi Intelligence, part of the Financial Times group, to become the first European IPA to adopt sophisticated American Geographic Information System GIS) Technology to enhance the way investors looking to invest and locate in Derby and Derbyshire can access local data.

The innovative platform will provide a geographic mapping tool and local datasets to provide bespoke data drawn from multiple sources on features such as demographics, labour market and UK benchmarking.  The technology has been pioneered in North America where technology is a key enabler for site-selection consultants, and Marketing Derby staff are working with fDI’s tech team in San Francisco to develop the tool.

Chris Knight, Global Commercial Director, at fDi Intelligence said: “There are two main benefits of GIS – the first is internal to Marketing Derby, who are now able to access all the data at their fingertips to help potential investors get the information they need. Secondly, externally GIS allows companies open access to big data which enables them to compare investment options and decide what’s right for them."

Kathryn Allen, Head of Investment at Marketing Derby, said “The new GIS tool will be a great addition to the service that we provide to investors. The technology will not replace the bespoke, customer-focused way in which we support each investor but will provide a sophisticated addition to how we showcase the city and it responds to investors’ needs for accessible data to support their decision-making.”

The tool will be launched later in 2018 as part of Marketing Derby’s online platform.

Derby Tops European Table

Derby has the best strategy for attracting foreign direct investment (FDI) of all small cities in the UK, scoring second in the whole of Europe, according to the Financial Times fDi Magazine’s European Cities and Regions of the Future report.

Marketing Derby's award-winning strategy is heavily influenced by Derby’s global facing economy as home to giant international corporations such as Rolls-Royce, Bombardier and Toyota Motor Manufacturing UK, and the drive to promote the investment opportunities that lie within the “Heart of the City” masterplan, which includes over £1 billion of residential, leisure and commercial opportunities.

The rankings, which are run by fDi Magazine, a division of the Financial Times, are one of the industry’s most prominent benchmarks of FDI competitiveness.

An international awards ceremony will take place at property conference MIPIM (Cannes, Frances) on Tuesday 13th March which Derby will be attending as part of the Midlands UK delegation.

John Forkin, Managing Director of Marketing Derby commented: “Over the past couple of years we have been stepping up our inward investment campaigns working closely with partners such as Derby City Council and Derbyshire County Council engaging with countries such as China and India in addition to building on existing investments from Japan and North America. We are determined to play a key role in contributing to Midlands Engine activities together with the Department for International Trade.”

Speaking about the rankings, Martin Rawson, Deputy Leader of Bondholder Derby City Council, and Marketing Derby Board Member, said: “This recognition is wonderful and showcases Derby as a truly global business city with industry giants, including Rolls-Royce, Bombardier and Toyota, and their extensive supply chains, based here. With a highly skilled workforce, investment in infrastructure and public-private partnerships, which support new businesses and investors into the city, Derby is an attractive proposition for foreign direct investment.”

Editor-in-Chief of Financial Times talks Brexit

The first guest speaker at yesterday's Derby Property Summit was Courtney Fingar, Editor-in-Chief of fDi Magazine (part of the Financial Times stable). Courtney delivered an informative and powerful presentation on the implication on inward investment in the event of Britain leaving the European Union.

Starting off with context on the investment landscape, showing delegates that whilst global greenfield investment had declined for the past three years, UK greenfield investment had continually risen for four consecutive years.

Courtney said that the "UK is a magnet for foreign direct investment", second only to the USA in terms of capital expenditure.

Conversely, Courtney showed that the main drivers for investors resided predominantly in matters of location, workforce and law - things which would not change much in the event of a Brexit.

Whilst Courtney did not suggest how to vote, she did comment that leaving the European Union would risk a lot for a minimal gain. She concluded: "Why gamble when you already have a strong hand?"

UK is a magnet for foreign direct investment
— Courtney Fingar, Editor-in-Chief of fDi Magazine
Why gamble when you already have a strong hand?
— Courtney Fingar, Editor-in-Chief of fDi Magazine