WDA Marketing

New Appointments at WDA

Bondholder WDA Branding has appointed Gemma Lovett, finalist in the Fastest 40 Awards Most Creative People in the East Midlands category, to the creative agency.

Commenting on the new appointment, Lee Waterhouse, Managing Director, said: "Gemma worked for WDA for a period after graduating and we have remained good friends ever since - even though we were sometimes pitching against one another!

"Over the years Gemma has developed into one of those very rare creatives who is not only a brilliant designer but also a great marketing strategist and a skilled account manager.  

"Gemma is going to be a real asset to the team, her experience will be invaluable and I believe that given the right support and framework she will flourish and help take the agency to another level - In fact she's already been instrumental in winning WDA a prestigious new account which we are all delighted about."

Gemma said: “I’m really looking forward to getting stuck into my new role.

“Headed up by Creative Director Chris Redshaw, I really believe we now have a pretty much unbeatable creative team, and I’m looking forward to playing my part in realising WDA’s exciting growth plans.”

Also joining the team this month is Matthew King as creative designer.

WDA has known Matt since he was recommended to the company by fellow Bondholder the University of Derby.

Bondholders create UK's first social media wedding

Zoe Anastasi, 34, and Will Diggins, 32, are planning on having the UK's first official social media wedding

Co-ordinated by Bondholder and social media expert, Status Social, the UK's first social media wedding will be taking place in a collaboration of local businesses including three other Bondholders.

Gaining national coverage from the Daily Mail and BBC News, Zoe Anastasi's big day will be captured and broadcast by iPhone-carrying photographers every 15 minutes on social media. The ceremony will also be live-streamed over Twitter with social media walls at her reception.

Bondholder On Event Production will provide the wedding's giant social media screen whilst fellow Bondholder Status Social will monitor content. Bondholders Codemakers and WDA Branding create the website and branding respectively.

Zoe commented: "Your wedding day is the biggest day of your life. You worry that its over in 24 hours and I think it's great to enjoy the build-up, to get more people involved in it. It makes it more special."

Check out the full coverage on BBC News and Daily Mail as well as the full article and more information on Status Social's website.

Book Festival opens 2nd chapter

Following on from the success of last year’s festival, plans are already underway for the second annual Derby Book Festival.

The festival will be hosted in a number of venues across the city, from the 3rd to the 11th June.

A major reason for the resounding success of the Festival is due to the wonderful partnership between all the arts and cultural organisations in the city and the huge generosity of local businesses
— Liz Fothergill, Chair of Derby Book Festival

The Derby Book Festival celebrates the joy of books and the pleasure and power of reading. It aims to inspire a new generation of readers with an exciting educational programme. Last year’s festival highlights included Michael Morpurgo, David Nicholls, Sarah Waters, Katie Fforde, Simon Armitage, Penelope Lively and managing director of Waterstones, James Daunt.

A number of Bondholder companies played a key role in organising the event, including Derby City Council, Codemakers, Connect, Archer Hampson, Cathedral Quarter Business Improvement District, Dains, Déda, Derby Telegraph, Derby College, Derby LIVE, Derby Museums, Derby Theatre, Foundation Derbyshire, QUAD, Status Social, University of Derby, WDA Branding, as well as Marketing Derby.

Liz Fothergill, Chair of Derby Book Festival, said: “A major reason for the resounding success of the Festival is due to the wonderful partnership between all the arts and cultural organisations in the city and the huge generosity of local businesses.  Their support was crucial and has helped us to successfully secure funding from Arts Council England.  We look forward to working with them all again to make the second Festival even better.”

Poet Laureate, Carol Ann Duffy and musician John Sampson will open this year’s festival on Friday 3rd June, at Bondholder Derby Cathedral.

To celebrate the launch of the festival, organisers have launched a flash fiction competition. The challenge is to write 50 word story around the theme of secrets.

To enter the competition, or to find out more information about the festival, please visit www.derbybookfestival.co.uk

Chris Redshaw joins WDA

Lee Waterhouse (left) welcomes new creative director Chris Redshaw (right) to the team at WDA Marketing.

Since parting with his own marketing and design agency earlier this year following an unfortunate series of knockbacks, Chris Redshaw has been snapped up by Bondholder WDA Marketing to fulfil his new role as creative director.

When Chris closed Revolver Revolver I was keen to get him in and show him around the studio. His understanding of the brand and design industry makes him a valuable asset to the team
— Lee Waterhouse, Managing Director at WDA Marketing

WDA Marketing has a host of recognisable brands under its belt as clients including Yamaha, Bridgestone, Continental, Royal Bank of Scotland and Black Horse.

The company has also worked closely with various Bondholder companies readers may be familiar with including Derby College, Derby Hospitals, Hannells, Innes England and Smith Partnership.

We wish you all the best in your new role, Chris!