Status Social

£1m Generation

Bondholder Status Social are celebrating after they and their clients generated more than a million pounds through social media.

The company, which is based in Bondholder the Cathedral Quarter, is also marking its birthday - seven years ago it became one of the UK’s first specialist social media agencies.

Through Status Social’s training and management of social media accounts, its clients have generated sales from companies such as Jaguar Landrover, RyanAir and TK Maxx.

Mark said the hunger for social media support has accelerated towards the end of 2017.

“We had a record-breaking December and January and have already beaten our all-time February and March sales total. We expect the trend to continue in 2018 and are looking to increase the size of our team.

“It’s great to reach the million pounds mark but it could be much more than that since some of the results of social media marketing, particularly sales generated through brand awareness, are difficult to quantify.”

Status Social’s own social media content is seen more than a million times a year and generates a steady stream of leads. The agency has worked with companies such as Vision Express, Booker, Close Brothers and Marriott Hotels.

Fitness With Status Social

Bondholder Status Social has implemented a new policy to encourage its staff to get fit and healthy. 

Staff at the social media management company have been told that they can arrive an hour late at work, if they utlise the time to exercise instead. The policy has been introduced to encourage staff to get fitter, which is believed to increase worker productivity. 

Mark Saxby, Director, said: "Most of our staff spend their days creating social media updates on a computer so their working day is spent sitting down.

"Research has shown that exercising before work has a positive effect on employee mood, productivity and even absence rates. I don't expect staff to have to work later to make up for the time spent being active."
 

Bondholders' Collaboration

Bondholders Customer Plus and Status Social have teamed up in a series of national customer service conferences.

Directors of the two business met at a recent Marketing Derby Bondholder event.

Customer Plus organises customer service and contact centre events for HouseMark, the social housing sector's leading benchmarking and advisory service.

Managing Director of Customer Plus Richard Beevers invited Status Social to address HouseMark events across the UK to advise housing associations on using social media more effectively.

Richard said: "Social media is an integral part of customer service in the 21st century so it made sense to encourage housing associations to use it more. It made sense to team up with the experts from  Status Social."

Status Social director Mark Saxby says the collaboration shows the value of Marketing Derby Bondholder events. "After hearing Richard speak about customer service at Customer Plus's event at the University of Derby I knew a strong partnership could be formed.

"Richard's amazing customer service knowledge teamed with our social media expertise is a strong combination and is already starting to open up strong opportunities for both of us."

Customer Plus and Status Social also have plans for 2017. Representatives from the two companies are speaking at a conference in Cheshire in January and will be talking to a national train company about improving its social media activity.

Bondholders scoop Telegraph awards

Bondholder wet suit designer HUUB stole the show at last week's Derby Telegraph Business Awards when it won the coveted Company of the Year award.

The awards ceremony, held at Bondholder Derby Roundhouse, also saw fellow Bondholder Status Social take home the Creative Industries Business of the Year award. The Derby Small Business of the Year award went to owner of Bondholder The Dragon, Bespoke Inns, after facing fierce competition from fellow Bondholders Deaf Alerter and Mercia Image Print. Bespoke Inns also went home with the Derby Sales & Marketing award.

 

Bondholders create UK's first social media wedding

Zoe Anastasi, 34, and Will Diggins, 32, are planning on having the UK's first official social media wedding

Co-ordinated by Bondholder and social media expert, Status Social, the UK's first social media wedding will be taking place in a collaboration of local businesses including three other Bondholders.

Gaining national coverage from the Daily Mail and BBC News, Zoe Anastasi's big day will be captured and broadcast by iPhone-carrying photographers every 15 minutes on social media. The ceremony will also be live-streamed over Twitter with social media walls at her reception.

Bondholder On Event Production will provide the wedding's giant social media screen whilst fellow Bondholder Status Social will monitor content. Bondholders Codemakers and WDA Branding create the website and branding respectively.

Zoe commented: "Your wedding day is the biggest day of your life. You worry that its over in 24 hours and I think it's great to enjoy the build-up, to get more people involved in it. It makes it more special."

Check out the full coverage on BBC News and Daily Mail as well as the full article and more information on Status Social's website.

Bondholders dominate Business Awards

With the Derby Telegraph Business Awards fast approaching, we're thrilled to announce that many of our Bondholders have placed as finalists for awards.

Congratulations and good luck to:

With the awards ceremony currently in its judging period, the awards ceremony will be held on Thursday 9th June at The Roundhouse.

The Derby Telegraph Business Awards 2016 is in association with Bondholder Champions (UK) plc and is sponsored by Bondholders CPL Print, Derby College, HSKS Greenhalgh, intu Derby, Marketing Derby, The Roundhouse, Sellick Partnership, Sky Recruitment Solutions and the University of Derby.

Book Festival opens 2nd chapter

Following on from the success of last year’s festival, plans are already underway for the second annual Derby Book Festival.

The festival will be hosted in a number of venues across the city, from the 3rd to the 11th June.

A major reason for the resounding success of the Festival is due to the wonderful partnership between all the arts and cultural organisations in the city and the huge generosity of local businesses
— Liz Fothergill, Chair of Derby Book Festival

The Derby Book Festival celebrates the joy of books and the pleasure and power of reading. It aims to inspire a new generation of readers with an exciting educational programme. Last year’s festival highlights included Michael Morpurgo, David Nicholls, Sarah Waters, Katie Fforde, Simon Armitage, Penelope Lively and managing director of Waterstones, James Daunt.

A number of Bondholder companies played a key role in organising the event, including Derby City Council, Codemakers, Connect, Archer Hampson, Cathedral Quarter Business Improvement District, Dains, Déda, Derby Telegraph, Derby College, Derby LIVE, Derby Museums, Derby Theatre, Foundation Derbyshire, QUAD, Status Social, University of Derby, WDA Branding, as well as Marketing Derby.

Liz Fothergill, Chair of Derby Book Festival, said: “A major reason for the resounding success of the Festival is due to the wonderful partnership between all the arts and cultural organisations in the city and the huge generosity of local businesses.  Their support was crucial and has helped us to successfully secure funding from Arts Council England.  We look forward to working with them all again to make the second Festival even better.”

Poet Laureate, Carol Ann Duffy and musician John Sampson will open this year’s festival on Friday 3rd June, at Bondholder Derby Cathedral.

To celebrate the launch of the festival, organisers have launched a flash fiction competition. The challenge is to write 50 word story around the theme of secrets.

To enter the competition, or to find out more information about the festival, please visit www.derbybookfestival.co.uk

Derby quartet bids to represent UK

A quartet of Derby creatives is hoping to get the city boom-bang-a-banging by representing the UK at the Eurovision Song Content.

Mark Saxby, owner of Bondholder Status Social - a local social media consultancy - has teamed up with music producer Ben Haynes, singer Kezia Gill and videographer Brett Turner for the bid.

This time around the BBC asked artists to bid to represent the UK and, as a huge fan of Eurovision, Mark jumped at the chance.

Everyone complains we haven’t won Eurovision for such a long time - perhaps with our song we can change that!
— Mark Saxby

Mark commented: "The lyrics were easy to come up with because everyone complains we haven't won Eurovision for such a long time - perhaps with our song we can change that!"

Mark approached Spondon music producer Ben Haynes and together they came up with a tune and a melody which local singer Kezia Gill will be providing the vocals for. The final piece of the puzzle was Brett Turner - a University of Derby student - who will create the required music video to accompany the submission.

Music producer Ben Haynes said: "The song has a strong hook and is really catchy, we've created what we think is a good quality pop song rather than go for something cheesy. It's only well-written songs that win Eurovision nowadays."

Now the quartet is waiting to hear whether they've made the televised UK final. The BBC will tell the successful artists whether they've been chosen before the close of 2015.