Square One Creative

Bondholders bring Festé 2019

Ockhams Razor - Belly of the Whale. Photo Credit: Mark Dawson Photography

Ockhams Razor - Belly of the Whale. Photo Credit: Mark Dawson Photography

An impressive twenty Marketing Derby Bondholders are working together to bring Derby Festé to life again with international performers that will bring surprise and magic to Derby.

Derby Festé 2019 will take place on 27th and 28th September and is produced and presented by Bondholders Déda, Derby LIVE, Derby Theatre and QUAD.

Festé attracts more than 30,000 visitors to the city centre which features international performers that have toured the world in a celebration of outdoor street entertainment including dance, contemporary circus, music and comedy. Performers this year will be arriving from events in USA, Australia, Taiwan, Barcelona, Hong Kong and Germany – to name just a few – before they arrive to a warm welcome in Derby.

Museum of the Moon Photo Credit: Luke Jerram

Museum of the Moon Photo Credit: Luke Jerram

Derby Festé is sponsored by Bondholders Derby City Council, University of Derby, Derby Cathedral Quarter, St Peters Quarter, Foundation Derbyshire and intu Derby.

For the first time this year, organisers of Derby Festé have also joined forces with Bondholder Derby Cathedral to bring ‘Museum of the Moon’ to the city in the run up to and during the city’s popular annual event.

Marketing and promotions have been headed up by Bondholder Gravity Digital Ltd, who developed a new website as part of their sponsorship agreement, they also manage the social media, and other marketing activities working closely with creative Bondholder companies, Future Proof Films, JJ Public Relations , Mercia Image, and Code Print.

For people arriving in the city by train, there is also an exclusive offer that has has been promoted by Bondholder East Midlands Railway and the event is widely covered in the media including Bondholder Derby Telegraph.

Visit Derby has also just run a fabulous family festival break competition where entries were invited form people to win a weekend stay including free tickets to the Festé headline event, a meal for four at Bondholder Annie’s Burger Shack and overnight accommodation with Bondholder The Stay Company.

Fantabulosa 185. Photo Credit: Simon Hadley

Fantabulosa 185. Photo Credit: Simon Hadley

Derby Festé Artistic Director Stephen Munn from Déda said: "Festé is a true partnership of a vast number of organisations and businesses – bringing together a range of committed individuals who work really hard to make the annual event a reality.

"It is this combination of talent and effort that ensures that Festé is always pushing boundaries, bringing the unexpected and unusual to the city and creating unforgettable memories.

"The fact that so many Bondholders are at the heart of the continued success of Derby Festé is testament to the widespread passion for cultural activity in the city and we are also particularly grateful for the input from Arts Council England and the Without Walls Touring Network Partnership."

For more information, please visit www.derbyfeste.com or follow on social media.

BaroloSolo - ile O splash. Photo Credit: Vincent d'Eaubonne

BaroloSolo - ile O splash. Photo Credit: Vincent d'Eaubonne

 

Under One Roof

Three Marketing Derby Bondholders, Mercia Image, Gravity Digital and Square One Creative have combined their resources along with Simply Uniform to create a Full Service Marketing Agency, specifically for the Education sector.

UNDER ONE ROOF was created after the principles, from each Bondholder, realised they were all targeting the same customers and recognised the opportunity to provide Graphic Design, Web & Digital Media, Print and School Uniforms as one.

Amanda Strong, Mercia Image, said “it just made so much sense! We all kept meeting at Marketing Derby events and realised we were all using our sales resources to target the same people”. Sharon Stevens-Cash, Gravity Digital, continued “the sector is so specialist and, of late, has had to become more business orientated, so there is a lot more opportunity to discuss a full marketing strategy with School and Education Establishment Heads”.

After a lengthy brain storm, over a couple of G & T’s, UNDER ONE ROOF was born. Maggie Lucas, Square One, was charged with developing a brand image and styling which would reflect and appeal to the Education sector, Gravity Digital a website, Mercia Image a brochure and direct mailer and Matthew Harrison, Simply Uniform, an array of promotional products and visuals to enhance the campaign.

The results have shown such promise that UNDER ONE ROOF have now taken a stand at the forthcoming Education Show at the NEC, reportedly the biggest Education show in the country with over 7,000 visitors, 1000+ School Leaders and about the same number of trade buyers.

UNDER ONE ROOF have plans for marketing to other sectors in the future. “The collaboration between the companies offers a hugely more competitive solution to any business” commented Amanda “the savings we make on marketing to a business once, rather than four times, will certainly reflect in cost savings to the clients”.