Purpose Media

A summer of Purpose

Bondholder Purpose Media is celebrating after securing several new clients and projects – bucking the national trend that sees slowing sales and productivity in the summer months.

Managing Director, Matt Wheatcroft, said: "Traditionally at this time of year we’d expect to see a slowdown in terms of new projects coming on board, as many people go on holiday and defer investment decisions until the autumn. We’ve found that’s not the case, and we’ve had some really exciting projects to work on."

Account Director, Jamie Bourn, added "We’re working with some fantastic local manufacturing businesses T4 Design and MTM products across our full service offer to help them place their brands in the market and communicate their message.

"We’ve also secured an exciting project with Teach Derby to help promote Derby as a brilliant place for teachers to live and work, which commenced last week."

New projects come after the company successfully launched new websites for Leyton Orient Football Club and fire and security company TIS.

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Launch of MD Showreel film

Marketing Derby's latest film has been launched to showcase the purpose of the organisation, the breadth and depth of its activities to date and the impact the company has had creating 1,354 jobs and contributing £333.09m in GVA in the last three years.

Produced by Bondholder Purpose Media, the film will be used by the investment promotion agency for Derby and Derbyshire with investors, Bondholders and key stakeholders.

Bob Betts, Chair of Marketing Derby said "We wanted to create a film which really showcases the unique model which Marketing Derby has and the strengths of the public-private partnership approach to inward investment in the city and county."

View the Showreel

 

Business Awards finalists announced

Bondholder East Midlands Chamber has announced the finalists for the Derbyshire Business Awards 2019 - we're pleased to see so many of our Bondholders are finalists.

The Derbyshire Business Awards bring together businesses from across the region and beyond to promote the outstanding work which Derbyshire businesses undertake every day.

The 2019 Derbyshire Business Awards Gala Dinner will take place on the 6th September at Pride Park Stadium.

There will be 13 awards presented across a range of categories, as well as the prestigious Business of the Year award. Winners of selected categories from the evening could go on to compete in the national British Chamber of Commerce (BCC) awards which take place in November.

Here is the list of Bondholder finalists:

Business Improvement Through Technology (make headers bold)
Bloc Digital
Scenariio
Bowmer and Kirkland

Community Impact Award
RDS Global
Purpose Media
Loates HR

Business Venue of the Year - New for 2019
The Derby Conference Centre
The Roundhouse

Commitment to People Development
Air IT
Talk Staff

Entrepreneur of the Year
Simon Rice – HSG UK
Amanda Strong – Mercia Image Print

Apprentice of the Year
Jess Frearson – Future proof Films
Autumn Parkinson - Sky Recruitment Solutions

Excellence in Customer Service
Air IT
Anoki
Purpose Media

Small Business of the Year
Rhodes Wealth Management
Timms Solicitors

Manufacturer of the Year
Work Wallet

Good luck to all of the finalists!

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Launch of Invest in Derbyshire

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An exciting next step in the development of the Invest in Derbyshire service, delivered by Marketing Derby on behalf of Derbyshire County Council and Derbyshire Economic Partnership, was taken last week as a new brand, website and film were launched.

Investors, businesses and key partners attended a launch event in support of the county’s ambition to be a destination of choice for investors and businesses.

As the inward investment promotion agency for Derby and Derbyshire, Marketing Derby raises the profile of the county and provides a bespoke service to investors and business looking to locate here.

John Forkin, Managing Director of Marketing Derby, said “Derbyshire has a rich history and proven record of successful inward investment. The film and website will help us, and partners, promote the county as a great place in which to invest, live, work and play. We are delighted that some of our Bondholders have helped with this next step in the service offered.”

The creative talents of Bondholders Alt Design (brand and website), Averill Photography (imagery), Purpose Media (film) and Code Print (event collateral) are all showcased.

Invest in Derbyshire is a partnership between Derbyshire Economic Partnership, Destination Chesterfield and Marketing Derby on behalf of Derbyshire County Council and, at the event, delegates heard from speakers including Leader of Derbyshire County Council Councillor, Barry Lewis, talking about the Council’s commitment to unlocking growth and promoting investment.

Councillor Lewis said “Derbyshire has so much to offer investors at both a national and global level. Its unique position at the heart of the UK together with excellent transport links and quality of life make our county an attractive place for businesses to locate invest, live, work and stay.”

Chairman of the Derbyshire Enterprise Partnership, Richard Horsley added “With its rich heritage of innovation and a broad range of development opportunities, Derbyshire has one of the strongest economic performances in the country and I am proud to launch the new service today.”

Also at the launch event, Managing Director of Bondholder Toyota Europe, Tony Walker, highlighted why Toyota invested in Derbyshire and continues to grow its business here today. Sally Ambrose from the Chatsworth Estate talked about the estate’s impact on the local economy and how, as a key Derbyshire landowner, it will drive future opportunities to promote development in Derbyshire. Delegates also heard from Peter Storey, of Markham Vale, explaining why the enterprise zone at J29A of the M1 has been so successful at attracting inward investment to date.

Toasting 10 years of success

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Bondholder Purpose Media, a Derbyshire creative agency which has grown from a two-man start-up with zero assets to a £2m-turnover company employing 30 full-time members of staff is celebrating its first decade in business.

The agency started life as a web development agency, based in the Mansfield i-Centre, by founding directors Matt Wheatcroft and Tim Lenton, after they left their jobs with a funding organisation when their contracts came to an end.

They were joined on day one by Matt’s wife, Sam and, initially, set about establishing a lifestyle business which would replicate their former salaries. However, as the business grew, it took on bigger projects and more staff, before purchasing its first premises on The Village business park, in South Normanton, in 2012.

In 2015, the firm made the decision to expand its offering from just building websites and ecommerce platforms and move towards being a full-service marketing agency.

Over the next two years, it set about acquiring or recruiting industry experts to its in-house team, so it could offer a range of marketing solutions to its clients, including creative design, digital marketing, video, content and PR. 

Today, Purpose Media employs 30 people and has an annual turnover of circa £2m. It also owns 5,000 sq ft of commercial workspace in South Normanton, following the purchase of the two units adjacent to its existing head office, and operates an office in London.   

Over the years, it has employed 11 apprentices and won multiple business awards. It has worked with hundreds of clients from local SMEs like Whitemeadow Furniture, MX Display and On Event Production Co., to professional sports clubs including Derby County Football Club and Middlesex County Cricket Club, business support organisations like the British Chambers of Commerce, and global firms including True Refrigeration and Pattonair.

Managing Director Matt Wheatcroft said: “We started Purpose Media back in 2008 as a lifestyle business and at that time, we’d have never imagined it growing into one of the biggest and most respected agencies outside of London, offering a full range of marketing solutions to clients. 

“It’s been a fantastic ten years and we wouldn’t have been able to grow the business like we have without the hard work, commitment and dedication of the whole team here at Purpose Media, and to all the amazing businesses big and small that we have worked with over the years.

“The business has changed dramatically in the past ten years. Although ecommerce and website development is still a big part of what we do, our future is as a highly-creative boutique agency that works in collaboration with our clients as an extension to their team, or as a complete outsourced marketing department, to help them achieve more.”

Capital investment for Purpose Media

Bondholder full-service marketing agency Purpose Media is opening a new office in London to help it service its growing number of clients in the capital.

The creative firm will be opening the doors of its new office, in Pall Mall, later this month.

It will be used initially as a base for staff from its Derbyshire HQ when they visit London to meet with clients. But the firm is looking to employ a dedicated team in the capital to look after its London-based clients.

Founded in 2008, Purpose Media is a boutique agency which helps its clients to deliver memorable customer experiences using marketing and technology.

It works with a wide range of businesses including professional sports clubs, retailers, manufacturers and service providers to help them build their brands and identify and reach more of their target customers.  

Current clients include global commercial refrigeration manufacturer True, business support organisation the British Chambers of Commerce and the historic Middlesex County Cricket Club.

Katrina Starkie, Marketing Director at Purpose Media, said: “We’ve enjoyed a consistent period of growth in the past two years on the back of significant investment in the business. This has enabled us to establish ourselves as one of the biggest full-service agencies outside of London and the other major cities.
“With a growing number of London-based and international customers, our East Midlands staff are spending more and more time in the capital each month. It makes sense to have a dedicated office where we can meet clients and collaborate more closely with them."

Bowled Over With Website Brief

Bondholder Purpose Media has been commissioned to create the new website for Middlesex County Cricket Club.

The firm has been tasked with creating a more modern online platform which will allow the forward-thinking club to communicate with a wider audience, attract fans for the future, increase engagement and offer more revenue-generating opportunities.

Founded in 1864, Middlesex County Cricket Club is one of the most successful and well-respected first-class counties in the English domestic game. The club has played at the ‘Home of Cricket’, Lord’s, since 1877 and has a proud history of developing many of the game’s greatest known cricketers, including Denis Compton, Mike Gatting, John Emburey and Andrew Strauss.

Purpose Media won the brief to develop its new website on the back of the success of its recent work with other sports clubs, including Bondholders Derbyshire County Cricket Club and Derby County Football Club.

Managing Director Matt Wheatcroft said: “We’re delighted to be working with Middlesex and to add the iconic club to our growing portfolio of professional sports clients.

“Sports websites are becoming a bit of a niche website for us, on the back of our work with Derbyshire County Cricket Club and the Rams, and we have used our understanding of and expertise in making it easier for fans to engage with their clubs to develop the technology to make it simpler.

“Our bespoke platform enables clubs to deliver a more fluid, engaging and immersive online experience to their fans, while reaping the benefits of all the efficiencies and revenue generating opportunities that this creates.”

Purpose Media will use the same bespoke framework that it developed for the Rams to build the new Middlesex website.

 

Chamber Celebrates Derbyshire Businesses

The Derbyshire Business Awards 2017, hosted by Bondholder East Midlands Chamber, took place last week at fellow Bondholder Derbyshire County Cricket Club's 3aaa County Ground, and a number of Bondholders walked away with top accolades. 

The awards recognise businesses across Derbyshire which have pioneered new concepts and innovation, excelled in commercial enterprise or distinguished themselves with their attitude to workforce development.

Bondholder winners include Purpose Media, Talk Staff Group, Hodgkinson Builders, Derby Museums Trust, Frame Fast UK and Chevin Fleet Solutions

Marketing company Purpose Media scooped the Marketing Campaign of the Year award. 

Matt Wheatcroft, Managing Director of Purpose Media, said: “This award win is really special to us. We’ve won several awards over the years in recognition of our business performance, but to get another award which recognises our strengths in marketing – after being named as the Derby Telegraph’s Creative Business of the Year, in June – is fantastic."

New Bondholder Talk Staff Group was awarded Commitment to People Development award. 

David Orange, Sales and Marketing Director at Talk Staff Group, said: “We are delighted to win this award, not only recognising our success but having worked with our teams on their own individual success too. This is an opportunity for them to celebrate with us.”

Zachary Beer from Bondholder Hodgkinson Builders was awarded Apprentice of the Year. 

Derby Museum Trust's Director of Resources, Mohammed Suleman walked away with the Entrepreneur of the Year award. 

Mohammed said: “It’s an absolute honour to have even been shortlisted. There were some great entrepreneurs in the draw and to win it was not only a shock but also absolutely overwhelming.

Even though my name is on the trophy, this award is for everyone involved with Derby Museums. It’s for all of us, because without them it would not be possible for me to win this. I want to thank the judges and the Chamber for providing me with such an amazing opportunity.”

Manufacturer of the Year was awarded to Bondholder Frame Fast UK.

Bondholder Chevin Fleet Solutions was awarded two accolades at the ceremony. Not only did the firm win the Excellence in International Trade award, but they also walked away with the Business of the Year award. 

Ashley Sowerby, Managing Director of Chevin Fleet Solutions, said: "I was delighted to receive this award on behalf of the whole team at Chevin. We were honoured to have been chosen, bearing in mind the quality of the businesses represented at the awards.

"I would like to thank all of the those who have supported the journey so far, in particular my wife Tracey who has been at my side since we set out 27 years ago."

Purpose Media Team up with Bing

Bondholder Purpose Media is teaming up with search giant Bing to deliver an event aimed at helping East Midlands businesses transform their marketing and boost their sales.  

The event, which takes place at fellow Bondholder Derby County Football Club, between 9am and 11am on Friday 13 October, aims to give local companies expert advice on how to create a successful marketing strategy, and how to keep up with the latest search and online advertising trends.

Katrina Starkie, Purpose Media’s marketing services director, and Jamie Bourn, its head of business development, will talk about some of the best and worst examples of marketing in 2017 and take a deeper look at what makes a campaign memorable.

Bing Search Specialist Adela Popilkova will talk about the latest trends in search and how businesses can get started with Bing, which powers 25% of all online searches in the UK – some 840 million every month.

Jamie said: "“Marketing doesn’t stand still and in an extremely crowded global marketplace, it’s more important than ever that businesses make their marketing memorable so they can stand out from their competitors and reach more of their ideal customers.

“This event is all about showing local businesses what successful marketing looks like, and how to use technology and marketing to create memorable experiences for their customers.”

For more information, please click here.

Purpose Media Lands Chamber Contract

Bondholder Purpose Media has been commissioned to create the new website for national business body, the British Chambers of Commerce (BCC).

The firm has been tasked with creating a more modern online platform which is engaging for visitors and solidifies BCC’s position as the UK’s leading business organisation.

BCC is the umbrella body for an independent and influential network of accredited Chambers of Commerce based in every region of the UK, and in key markets around the world. The network represents businesses of all sizes and sectors and supports more than five million employees in the UK.

The new website is aimed at positioning BCC as a modern, dynamic, forward-thinking organisation with business at its heart. It will act as a central online hub, giving businesses, regional Chambers, politicians and policymakers easy access to information about key BCC and Chamber network activities across a range of devices and social media channels. It will also consolidate several existing standalone BCC websites on to a single platform.

Purpose Media was awarded the contract after a competitive procurement process which saw agencies from across the UK submit tenders. It was chosen from a shortlist of six companies, following a pitch at BCC’s London head office. 

Matt Wheatcroft, the firm’s managing director, said: “We’re a long-standing supporter of Chambers of Commerce, so are thrilled to have won this contract. BCC is a fantastic organisation which does a lot of great work to help businesses across the UK to flourish, succeed and realise their trading ambitions.

“We’ve been a proud patron of our local East Midlands Chamber and have worked closely with it for a number of years, so we feel uniquely-placed to deliver an online platform which positions BCC at the heart of the national business agenda.” 

Allan Williams, Senior Press and Communications Manager at the BCC, added: “We’re delighted to be working with Purpose Media on this project. It was an incredibly competitive process, but Purpose Media’s detailed understanding of how the BCC needs to position itself externally, aligned with their clear technical expertise, made them the stand-out choice.”

Prestigious Award for Matt

Matt Wheatcroft, Managing DIrector of Bondholder Purpose Media, is celebrating after scooping a prestigious business award from the Institute of Directors (IoD).

Matt was named the IoD’s East Midlands Young Director of the Year at the awards ceremony last week and will go on to compete for the national title, in London, in September.

The judges were impressed by his “straightforward approach to business which is all about delivering value to customers and proving that by showing them tangible results”.

The annual IoD awards celebrate the achievements of the region’s most hardworking and innovative business leaders. Ron Lynch, IoD East Midlands Regional Director, said: “They recognise excellence on the part of directors in the East Midlands. Those who have done something special and achieved something very significant. All our entrants deserve praise for their achievements in a challenging business environment.”

Matt said: “Purpose Media has undergone a huge amount of growth and change over the past two years to get us to where we are today, and this award reflects the hard work, passion and determination that has gone into making Purpose Media a success.
 
“Personally, it’s a great accolade to receive, but it also reflects the efforts, support and commitment from Tim, our leadership team and all our fantastic, hardworking staff, who I pay tribute to. It’s been a great journey and a real team effort.
 
“The way we have grown the business means we can now offer the perfect blend of creativity, technical expertise and real business acumen to ensure every project we deliver is commercially successful and our clients gain a return on their investment as a result of our advice, expertise and services.”

Double Win for Purpose Media

Matt Wheatcroft, Managing Director of Bondholder Purpose Media, triumphed at the East Midlands Business Link Fastest 40 Awards

Matt scooped both the Fastest Owner-Manager and Overall Winner accolades.

The founder of the South Normanton-based digital agency said he was “thrilled” to receive the awards.

The East Midlands Business Link Fastest 40 Awards celebrates the cream of young entrepreneurial talent in the East Midlands, and recognises individuals who make a difference to their company and the wider business community. 

New Head Office with a Purpose

Bondholder Purpose Media has unveiled its brand new head office. 

The firm, which has more than doubled in size over the past 18 months following the creation of new creative, video, digital marketing, and PR and content divisions, needed bigger premises to accommodate its growing workforce.
 
It has acquired, knocked through and fitted out two additional units adjacent to its existing offices at The Village, off junction 28 of the M1, meaning it now owns four buildings on the estate, totalling 7,200 sq ft of commercial workspace.  
 
The main aim of the expansion was to create a modern, flexible and collaborative space.

Matt Wheatcroft, Managing Director, said: “The past 18 months have seen significant changes at Purpose Media. Our employee headcount has gone from 15 to 38, we’ve increased our turnover by 60% and have totally transformed our business model, going from an e-commerce website developer to a full-service marketing agency.
 
“To accommodate our growth, we need premises which will enable us to attract and retain the best talent, and showcase all the services we can offer to our clients. Our new workspace does just that. It makes it easier for our in-house experts to collaborate and develop creative and innovative solutions which meet our clients’ needs."

Presidential Election at Chamber

Bondholder East Midlands Chamber announced Geoff Poyzer as its President for 2016/17 at their annual general meeting held last week at Bondholder iPro Stadium.

Geoff is Managing Director for the Highways Division at North Midland Construction PLC, and has been a member of the Chamber Board since October 2008.

Geoff Poyzer said: “It is an honour and privilege to be elected President of the biggest business-representative body in the Midlands and one of the largest Chambers of Commerce in the country.”

The new Chamber President has four areas on which he wants to focus – Brexit; the difference between management and leadership; helping business to keep pace with the rapidly changing world of technology; and promoting the ‘great’ East Midlands as a great place to live and work. He also intends to support the Midlands Engine for Growth and Midlands Connect.

Also at the event, six local business were presented with their British Chambers of Commerce Regional Awards for 2016, including Bondholders Purpose Media – High Growth Business of the Year, and HUUB Design – Business of the Year.

The AGM was followed by the Chamber’s State of the Economy Conference which explored the impact on business of Brexit.

With an audience of business leaders from across the region, key speakers and panellists at the event included MPs Nicky Morgan (Loughborough) and Chris Leslie (Nottingham East), and Bondholders Garry Mowbray - Director of Finance at Bombardier Transportation, Nick Freeman – Assistant General Manager of Corporate Planning and External Affairs at Toyota Motor Manufacturing (UK), Barry Naisbitt – Chief Economist for Santander and Mark Deakin – Regional Strategic Director at Turner & Townsend.

Bondholders' Collaboration Nominated for National Award

Bondholder Purpose Media has been nominated for an award for its work on fellow bondholder Blueprint Interiors’ new website.
 
Purpose Media was appointed by office design and fit-out firm Blueprint earlier this year to develop its branding and presence online. The project has been shortlisted as a finalist in the ‘Digital: Website’ category in the 2016 Drum Cream Awards.
 
The awards, organised by marketing industry magazine The Drum, aim to recognise the very best creative advertising and design talent across the Midlands, East, South West and Wales. The winners will be announced at a gala awards evening in Birmingham on 16 November.
 
 Purpose Media managing director Matt Wheatcroft said: “We’ve had a fantastic year at Purpose Media, after doubling our staff headcount and turnover and winning local and regional Chamber business awards which have put us in the running for a national British Chambers of Commerce award, so to be up for a Cream award as well is just the icing on the cake."
 
Blueprint Interiors creative director Chloe Vickers added: “2016 has been a fantastic year for Blueprint, we’ve streamlined our company process and brought in seven new staff to increase our offering to our clients. Our website has been critical in showcasing and celebrating our work, our process and our values.
 
“The team at Purpose Media has done a fantastic job in creating a website that truly represents who we are and what we do at Blueprint, and it’s great to see it receive this sort of recognition.”

It was great to collaborate with the team at Blueprint Interiors on this project to deliver a visually-stunning, easy-to-use new website which will help take their business to the next level.”
— Matt Wheatcroft, Managing Director

Purpose wins regional awards

Bondholder Purpose Media is celebrating its success at the British Chambers of Commerce (BCC) Awards for the East Midlands after scooping the High Growth Business of the Year title.

It won the award after scooping the East Midlands Chamber's Outstanding Growth Performance award for Derbyshire, and will now go on to represent the region in the BCC's national business awards in London on 24th November.

The firm won the award following a solid period of business expansion over the past couple of years, which saw it launch a new creative arm after acquiring assets from former Derby-based design agency, Revolver Revolver, and a new video division, following its merger with A-Star Media earlier this year.

Matt Wheatcroft, Managing Director at Purpose Media, commented: "It's been a great 12 months for us, which has seen us double in size, both in terms of headcount and turnover, so it's great to be honoured not only locally by East Midlands Chamber, but also nationally by the BCC. We look forward to going down to London to represent the region in November."

Chief Executive of East Midlands Chamber, Scott Knowles, added: "The Chamber awards are the only business awards in the region delivered purely by business for business and are also the only awards which offer the winners the chance to share their stories on the national stage."

HUUB named joint-winner of Chamber Awards

Marketing Derby Bondholder, HUUB Design, capped a hugely successful 2016 after being named as joint-winner of the Derbyshire Business of the Year category and also Small Business of the Year, at this year's East Midlands Chamber awards.

Derby Museums and Purpose Media were proud winners of The Social Impact Award and award for Outstanding Growth respectively.  

Anoki, Balls2Marketing, The Advert Man, Sky Recruitment Solutions and Foundation Derbyshire were all runners-up.

HUUB Design, the innovative sportswear brand, received the accolade following a move into the city with the opening of a new showroom, helping Team GB achieve triathlon success at this year's Olympics and were also instrumental in bringing the Jenson Button Triathlon to Derby.

Dean Jackson, CEO at HUUB Design, said he felt "fantastic" to be a winner after collecting the top award jointly along with Penny Hydraulics. Managing director Robin Penny from the Chesterfield-based business, said he was "proud to be associated with HUUB Design."

Chamber President Jean Mountain said: "The Chamber's congratulations go to all of this year's winners.  We had some really good entries and the judging process was extremely tough, but all of the winning businesses thoroughly deserve their success."

Marketing Derby Bondholders were also runners-up in the following awards:

  • HUUB Design - Business Improvement through Technology  
  • HUUB Design - The Social Impact Award
  • Foundation Derbyshire - The Social Impact Award
  • Megan Morris (Sky Recruitment Solutions) - Apprentice of the Year
  • Balls2Marketing - Small Business of the Year
  • Derby Museums - Small Business of the Year
  • Anoki - Excellence in Customer Service
  • Ed Hollands (The Advert Man) - Entrepreneur of the Year

HUUB Design CEO, Dean Jackson, receives the (joint) Business of the Year accolade at the East Midlands Chamber Derbyshire 2016 Awards

Finalists announced for Chamber Awards

The annual East Midlands Chamber Business Awards is back with a range of Bondholders competing as finalists.

We have a good cross-section of businesses represented this year and they all deserve their place on the list.
— Scott Knowles, Chief Executive of East Midlands Chamber

Bondholder finalists include Anoki, Balls2Marketing, Derby Museums (shortlisted for two categories), DrivenMedia, Foundation Derbyshire, Purpose Media, Sky Recruitment and HUUB, which is a finalist for four categories.

Scott Knowles, Chief Executive of East Midlands Chamber, said: "As always, we had a bumper crop of entries and our sponsors had a difficult task in whittling entrants in each category down to a final three. We have a good cross-section of businesses represented this year and they all deserve their place on the list."

Many Bondholders are also sponsoring categories including: East Midlands Trains, PKF Cooper Parry, RDS Global, Rolls-Royce and Mazars, which is sponsoring three categories across the region.

The East Midlands Chamber Business Awards 2016 for Derbyshire will be held on 16th September at the Roundhouse with the gala dinner being hosted by ITV Weather presenter, Emma Jesson.

Purpose & Rams share Premier League ambition

Purpose Media's Matt Wheatcroft pictured with Head of Ticketing, Analytics and Data at Derby County, Brandon Furse.

Bondholder Derby County Football Club has appointed full-service marketing agency and Bondholder, Purpose Media, to create a new-look official website and mobile platform.

As well as making the website a go-to destination for Rams news, features, interviews and tickets, the club is determined to provide a whole new online experience for fans.

"We are delighted to be able to partner with Purpose Media for this ground-breaking project."

— Sam Rush, President and Chief Executive of Derby County Football Club
 

President and Chief Executive of Derby County Football Club, Sam Rush, commented: "The club website has been outside the club’s control for over 16 years, in which time digital technologies have transformed the way we all live our lives. By creating a brand new up-to-date digital platform, we will not only be able to take advantage of some of these technologies, we will also be able to provide our supporters with a much improved online experience."

He concluded: "We are delighted to be able to partner with Purpose Media for this ground-breaking project."

Managing Director of Purpose Media, Matt Wheatcroft, said: “We’re incredibly proud to be working with Derby County Football Club on the new website. We’ve seen some fantastic results with the WeAreDerby site and have a great relationship with the club, so the next step is to build on that and create something truly special.

The club wants its supporters to be involved in the process of building the new official website and other digital platforms from the word go, in order to provide feedback over the coming months. Fans can register their interest to participate here.

Purpose Media launches specialist PR arm

A new PR team has joined the Derby business community and comes in the form of Bondholder Purpose Media's new PR division.

The specialist PR division was set up in response to an increased demand from Purpose Media's clients. This marks the final step in the firm's transition to becoming a full-service digital agency.

Over the past six years, Purpose Media has grown from being a website developer into a full-service digital agency.
— Matt Wheatcroft, Managing Director of Purpose Media

The new division comprises Jon Smart, who joins Purpose Media as PR and marketing director, and marketing manager Jonny Stringer. Jon becomes the firm's tenth new recruit of the year and its 31st employee. The agency has doubled its staff in the past nine months.

Matt Wheatcroft, Managing Director of Purpose Media, said: "We've seen an increase in demand from clients for additional PR, content and marketing support and we're delighted that Jon has joined us to develop and deliver this new service."

"Over the past six years, Purpose Media has grown from being a website developer into a full-service digital agency and Jon's appointment completes the menu of core services we can now offer to existing and potential clients."

Following Jon's appointment, marketing consultant Bev Cook will be moving into a non-executive position. Bev has worked with Purpose Media for five years and has played an important part in the growth and development of the business by offering PR and marketing advice and support.

Purpose Media is also teaming up with Google to deliver an event aimed at helping local businesses to boost their online sales.  

The event, which takes place at Derbyshire County Cricket Club, between 9am and 11.30am on 14 September, aims to give local companies a better understanding of why having a digital marketing strategy is key and how to keep up with the latest search engine optimisation  trends. It will also offer tips to attendees on the best ways of measuring how effective their websites are.