Marketing Derby

Bondholders’ Angel support


The Derby business community has joined forces to support the Knife Angel and spread the message 'Don’t Carry Knives'.

The Knife Angel will be in situ outside Bondholder Derby Cathedral from 3rd to 30th October, and all are encouraged to visit the monument to appreciate the message it carries.

Derby Cathedral is encouraging everyone to share their photographs and message of support on social media using the hashtag #DERBYKNIFEANGEL. You can also follow Derby Knife Angel on Facebook and Twitter

The following Bondholder companies are just a sample of those who have come together to support the Knife Angel’s message of intolerance to violent crime.

G Wathalls and Sons
Bowmer & Kirkland
Work Wallet
Derby Cathedral
Derbyshire Police
Office of the Police and Crime Commissioner
Derby City Council
Mercia Image
Smith Partnership
Ask The Chameleon
Loates HR
Marketing Derby

Rachel Morris, Diocesan Secretary & Cathedral Chapter Steward at Derby Cathedral, would like to extend her thanks to everyone who has supported the Knife Angel to date.


Launch of MD Showreel film

Marketing Derby's latest film has been launched to showcase the purpose of the organisation, the breadth and depth of its activities to date and the impact the company has had creating 1,354 jobs and contributing £333.09m in GVA in the last three years.

Produced by Bondholder Purpose Media, the film will be used by the investment promotion agency for Derby and Derbyshire with investors, Bondholders and key stakeholders.

Bob Betts, Chair of Marketing Derby said "We wanted to create a film which really showcases the unique model which Marketing Derby has and the strengths of the public-private partnership approach to inward investment in the city and county."

View the Showreel


Derby on the Sunday Politics show

Derby’s Cathedral Quarter was featured in BBC TV’s Sunday Politics show this week.

Along with two retailers on Sadlergate, Marketing Derby Managing Director, John Forkin, was interviewed about what can be done to meet the challenges facing city centres.

"We face a challenge of getting people into town during the day and during the weekends. All town centres and city centres face an existential threat. What we have to do is re-mix it. Cities can no longer just be high streets. They have got to be places to live, work and visit."

To view the programme click here

Derby is featured in the programme at 15 minutes and 40 seconds

Celebrating Innovation

'Celebrating Innovation' was the theme running through this year's packed Marketing Derby Annual Business Event held at Bondholder Derby Theatre.

The event, attended by 500 delegates, was a celebration of recent investments, achievements and future talent. Marketing Derby Managing Director, John Forkin outlined how Bondholders were supporting the company in attracting thousands of jobs into the city.

Marketing Derby showcased its approach to inward investment and the 'red carpet' tools it offers to investors and businesses alike. This activity has earned the inward investment agency recognition in the Financial Times fDi intelligence Strategy Awards 2018 as having the Best Investment Promotion Agency digital presence in the world, ahead of New York and Hong Kong.

A leaders' panel chaired by Steve Hall included Kath Mitchell, Vice Chancellor of the University of Derby, Liz Fothergill, Chair of Penine Healthcare and Trustee of Derby Museums, Bob Betts, Chair of Marketing Derby and John Forkin. The discussion ranged from Derby's High Street and what can be done to encourage the use of empty buildings to the need for city living.

Delegates were also given a premiere viewing of Marketing Derby's new films produced by Bondholders.

The Red Carpet Invest video, produced in one week by AV-IT Media, showcases recent investment stories, including Dedienne Aerospace, Annie's Burger Shack and BEAR Coffee Company.

The 'Imagine a City' video, produced by Purpose Media, gives an overview of 300-years of innovation.

Pall Mall Embassy Success

Marketing Derby hosted its 30th Derby Embassy at the Royal Automobile Club, Pall Mall, London this week.

The Derby Embassy is part of Marketing Derby’s annual calendar of events in London.  As a key target market to raise the profile of Derby in the capital it is an opportunity to gather local ambassadors, business leaders, key stakeholders together with investors and developers who are looking to be part of Derby’s future landscape.

Embassy guests heard from the Leader of Derby City Council, Chris Poulter at his first Embassy event since taking over the leadership role, as well as hearing from law firm and Embassy partner Smith Partnership about their forward-thinking approach to an office move.  Paul Harris, Director of Economic Development for Rolls-Royce re-affirmed the global firms commitment to Derby.

The event was part of the "Invest in D2N2" project, which is part-funded by the European Regional Development Fund (ERDF) as part of the European Structural and Investment Growth programme 2014-2020.

John Forkin, Managing Director of Marketing Derby said "We have been holding Embassy events in London for 10 years.  They go from strength to strength and are an important part of our inward investment strategy.  This ear we opened an office base in the capital and launched an Ambassador's Club which is becoming a dynamic group of advocates for the city."

Marketing Derby Launches London Club

Marketing Derby has officially launched the London chapter of the Derby Ambassadors Club.

The club aims to bring together Derbeians who are based in the capital to act as ambassadors for Derby, endorsing the city’s investment offer.

This innovative approach recognises that Derby’s talent has a wide reach and the club will serve social and investment purposes.

David Boutcher, Partner at global law firm Reed Smith, has been named by Marketing Derby as the Chair of the club. 

David Boutcher said: “I am thrilled to be Chair of the new London chapter of the Derby Ambassadors Club for Marketing Derby, and very much look forward to connecting with fellow Londoners from Derby who share the passion for our great city, and want to spread the word about its fantastic and innovative development.”

John Forkin, Managing Director of Marketing Derby, added: “The London chapter of the Derby Ambassadors Club represents the next stage of Marketing Derby’s evolution. 

“As a company Marketing Derby has always been pro-active in its approach to investment. This new chapter not only allows Marketing Derby to go directly to where much of the investment is, but provides us with a whole host of Ambassadors to help spread the word about Derby.”

For further information, please contact Georgina Staley at

Marketing Derby Opens London Base

Marketing Derby has announced that it is to open an office base in London, for its heightened activities in the capital during 2017.

The office is located in the Moorgate area, close to the Bank of England, in the heart of the City financial district.

John Forkin, Managing Director of Marketing Derby, said: “We have always had a focus on the London market and over the years have held a large number of Embassies in venues across the capital. Many of our investment successes have emanated from London and we continue to grow new investor contacts.

“Because of this, we have been considering establishing a more stable base, and following conversations with a number of our Bondholders who have similar cost-effective arrangements in London, we have decided to take the plunge and commit.”

“The office is in a serviced incubator complex and will cost only £600 for the remainder of 2017. This allows us to host visitors and roundtable meetings, as well as serving as an address for our London activities.”

During 2017, Marketing Derby’s London-based activities will include Embassy events at Lambeth Palace and City Hall, as well as hosting an Agenda magazine ‘Big Talk’ in the Marketing Derby office and the launch of the Derby-London Ambassador Club.

“The idea behind the club is to bring together the large number of Derbeians who are based in the capital and keen to act as ambassadors, endorsing our investment offer and making introductions to key contacts who themselves might consider investing in Derby. ”

The Chairman of the club will be announced in the coming months, with a formal launch later this summer.

Derby Voted Hot Office Location

Derby has been voted one of the best office locations in the UK.

Having evaluated 373 UK locations, Property Week has named Derby as 26th, alongside locations such as Sheffield, Nottingham and Milton Keynes.

The research was conducted by location expert CACI, taking into account variables such as worker demographics, public transport, catering and Wifi, with Derby receving top category status in 5 of the 8 categories. In particular, Derby scored highly in worker density, total workers, public transport access and catering provision.

John Forkin, Managing Director of Marketing Derby, said "The Property Week Hot 100 Office Index gives an excellent temperature check of where a location stands in its efforts to be attractive to business owners and employees. The fact Derby ranks so highly highlights the opportunities and rewards available to businesses looking to base themselves in the city and those looking to develop offices."

Marketing Derby Joins the British Property Federation

Marketing Derby has joined the British Property Federation, the trade association for UK residential and commercial real estate companies.

The BPF “works with Government and regulatory bodies to help the real estate industry grow and thrive, to the benefit of its members and the economy as a whole.”. It comments regularly on proposed Government policies that will impact its members, including topics such as infrastructure, and Build-to-Rent development.

After attending the BPF's conference in 2016, Marketing Derby found its works in the fields of regeneration and development fitted well with some of the key priorities of the Federation, and its members. 

The Register of Opportunities

At the Annual Business Event, Mel Morris, owner and chairman of Bondholder Derby County Football Club, spoke about the Register of Opportunities, a project he has been working on in conjunction with Marketing Derby. 

He said the online register would be a web property such as an app, whereby people could register their business ideas. Other company executives could then browse the ideas and consider getting involved.

Mel said: "If you look at the people in this room, it's a network. I wonder how many are doing business with other people in the room. And I wonder how many people would like to start a business but have no idea how to do it.

"So the Register of Opportunities project that we're doing after we asked ourselves 'what if there was a web property – call it an app or whatever you want – where you could literally just say, I want to do this, and someone else could look at that and say 'wow, that's neat - I can help them with that'.

Marketing Derby will be launching the Register later this year. 

Marketing Derby Ambassadors

Peggy Chan, General Manager at Bondholder Holiday Inn Derby Riverlights, helped launch the 2017 programme of Marketing Derby Ambassadors at the Annual Business Event. 

Peggy shared her experience with the audience; the course helped Peggy gain an understanding of the city, and influenced Holiday Inn's business approach to the city, which ultimately helped their profits. 

The Marketing Derby Ambassadors training programme is a unique course designed to add value to your company's personal development programme.

The course is designed to give you and your staff insider knowledge about Derby and make you an Ambassador for your city.

Learn about the city's regeneration priorities, and why its 300 years of industrial heritage make it the UK Capital for Innovation.

Not only will you and your staff get the inside track on how the city is developing, but you'll get the opportunity to go behind-the-scenes of iconic companies based here. Learn how Derby companies such as Rolls-Royce and Chartwell thrive in their respective industries.

The dates for the 2017 programme are available here

Derby Wins Financial Times Awards

Derby has received three awards in the prestigious fDi Strategy Awards 2016, compiled by the Financial Times magazine.  The city has been recognised for Marketing Derby’s inward investment soft landing scheme, its specialism in automotive, as well as the £400m Rolls-Royce aerospace campus cornerstone investment. 

Derby was compared with cities from across the globe.    

Martin Rawson, Deputy Leader of Derby City Council and board member at Marketing Derby, said: “This recognition is wonderful. It shows that Derby is truly a global business city with leading brands, including Rolls-Royce, Bombardier and Toyota, and their extensive supply chains, based here. 

“Derby is an attractive proposition for investment, with a highly-skilled workforce, investment in infrastructure and public-private partnerships, which support new businesses and investors into the city.”

The fDi Strategy award for Soft Landing recognises Marketing Derby’s bespoke package of support for companies looking to expand, or start a business in the city. The Invest in Derby Red Carpet scheme connects investors with local experts in property, finance, recruitment and legal services, amongst others.

The Specialism Award in Automotive is in recognition of the area’s strength in the automotive sector and being home to Toyota Manufacturing UK. The city employs over 12.5% of its workforce in hi-tech functions, four times the national average. 

The Cornerstone Investor Award acknowledges Rolls-Royce’s commitment to Derby, where it employs 14,000 people in its civil aerospace, nuclear and corporate functions. The development of its £400m aerospace campus begins with a major road realignment programme in 2017.

John Forkin, Managing Director of Marketing Derby, said: “We know our public-private partnership in Derby is second to none. It’s fantastic to gain recognition, from no less than the Financial Times, that our inward investment service is now amongst the best in the world. 

“This is no easy task and we thank the city council and our Bondholders in helping achieve this.”

The city will be presented with the awards at a ceremony to be held at MIPIM in Cannes, in March. 

Derby will be travelling to Cannes as part of the Midlands Engine, working in partnership with cities from across the region. The team will include representatives from both the private and public sectors, and seeks to attract new investment.