Marketing

Uni invests in Derby graduate

Ed Hollands, in front of one of his innovative lorry adverts

Bondholder University of Derby has invested in innovative truck advertising from fellow Bondholder DrivenMedia — owned by University of Derby graduate, Edward Hollands.

Last year Edward set up his business supplying advertising space on lorries after saving thousands of pounds while working at a supermarket. He came up with the idea to display adverts on the side of HGV trucks in a bid to help struggling logistics companies create additional revenue streams. This service allows companies to take advantage of the UK's densely populated roads and motorways to target commuters.

Edward said: "The University of Derby has been fantastic. Staff were involved and encouraging throughout my studies. Since my graduation, they have kept in touch and continued to provide practical support to me in my venture. To top it off, they saw the potential of my lorry advertising and became my client."

Jenny Baldwin, Recruitment and Marketing Manager for the College of Business at the University of Derby, commented: "It's fantastic to see Edward doing so well and it's great that we can now be his client and hopefully help him grow and develop further."

Edward manages more than 300 trailers across the UK, designing adverts and buying curtains for the side of vehicles to help advertise different products and companies.

Purpose Media surpasses 30 staff

Growth continues at full service digital marketing agency and Bondholder Purpose Media as it appoints its 30th employee, doubling the number of employees in just nine months.

Joining the team are creative account manager, Georgia Vicars, and assistant office and accounts manager, Hayley Manchester.

Georgia, who is Derby born and bred, is a graduate of Bondholder University of Derby and will collect her first class BSc Honours degree in Information Technology at an awards ceremony at Bondholder Derby Arena in July. Georgia also enjoys horse riding, cycling, indoor rock climbing and supporting Derby County Football Club

Commenting Georgia said, “I am thrilled to be joining a fast-growing digital creative agency that is committed to providing its clients with incredible service.  With its particular skill in delivering ecommerce website design and online marketing solutions, Purpose Media is the perfect fit.”

Hayley lives in Pinxton and joins the team from Yorkshire Bank, where she has spent the last 11 years. She holds several NVQ qualifications in IT, business, customer service, IAB advanced bookkeeping and computerised accounting. She also has a CASHE Level 3 in Supporting Teaching and Learning in Schools.

In her spare time Hayley enjoys spending time with her family, and walking her dog. Hayley is a Forest fan so plenty of office banter is now anticipated!

Bondholders create UK's first social media wedding

Zoe Anastasi, 34, and Will Diggins, 32, are planning on having the UK's first official social media wedding

Co-ordinated by Bondholder and social media expert, Status Social, the UK's first social media wedding will be taking place in a collaboration of local businesses including three other Bondholders.

Gaining national coverage from the Daily Mail and BBC News, Zoe Anastasi's big day will be captured and broadcast by iPhone-carrying photographers every 15 minutes on social media. The ceremony will also be live-streamed over Twitter with social media walls at her reception.

Bondholder On Event Production will provide the wedding's giant social media screen whilst fellow Bondholder Status Social will monitor content. Bondholders Codemakers and WDA Branding create the website and branding respectively.

Zoe commented: "Your wedding day is the biggest day of your life. You worry that its over in 24 hours and I think it's great to enjoy the build-up, to get more people involved in it. It makes it more special."

Check out the full coverage on BBC News and Daily Mail as well as the full article and more information on Status Social's website.

Balls2Marketing secures DEGF funding

Bondholder marketing agency Balls2Marketing has increased business income by one-third in just six months after a successful bid to the Derby Enterprise Growth Fund (DEGF) allowed them to build their business.

The part loan, part grant funding of £33,000 enabled the agency to purchase equipment, expand its premises and take on more staff. The funding has allowed Balls2Marketing to launch affordable social media and search engine optimisation packages for SMEs and a total of five full-time posts have been created.

New recruits include Simon Kinnear, Director of Communications; Callum Alton, Apprentice; and Lynsey Bowen, Marketing Manager, who brings with her a Master's degree from the University of Derby to her extensive marketing expertise.

Additional office space was provided by restoring rooms within Balls2Marketing's existing base; a converted chapel with lots of period features.

Owners and directors, Sarah and Andy Ball, believe the job creation stimulated by the DEGF does not stop at Balls2Marketing: "We want to help businesses to realise their own growth potential. It's particularly exciting when we can help them to benefit each other. One of the businesses we work with grew from a standing start to 39 employees in just one year. Even our smallest client has been able to create two new posts."

Councillor Martin Rawson, Deputy Leader of Derby City Council, said: "It's great to see the Derby Enterprise Growth Fund supporting this local business with an international client base. What a great example of how the fund has brought extended benefits, putting other companies in a position to grow or diversify."

Purpose Media merges with & A-Star Media

Award-winning businesses Bondholder Purpose Media and A-Star Media have announced their intention to merge this month.

The merger comes as part of Purpose Media's wider plan to become a full service digital marketing agency specialising in ecommerce and offering creative design, website development, video, PR, social media, photographic and content marketing services.

Katrina Atherton and John Starkie founded A-Star Media in 2008 and both will become shareholders of Purpose Media, taking the total now employed by the firm to 30. Over the last eight years A-Star has developed an impressive client list including brands such as UKTI, D2N2, BBC, Woodhead Group and the East Midlands Chamber.

Katrina commented: "There is so much synergy between our two companies and we have co-existed in the same market places for so long now that it seemed like a natural progression to join forces. We can share expertise and help each other to deliver additional services which will ultimately improve the customer service experience."

In 2015, Purpose Media achieved 66% growth, reaching a turnover of £1.2m. The overall aim is to increase turnover £10m by 2020 by adding more new products and the number of clients paying monthly to access digital marketing services and expertise.

There is so much synergy between our two companies and we have co-existed in the same market places for so long now that it seemed like a natural progression to join forces.
— Katrina Atherton

Bondholder design agency hungry for more

Lee Day from threeguru in front of one of the recipes for the Be Portion Size Wise marketing campaign

Leading design agency and Bondholder threeguru is celebrating end-of-year successes as it reports both a staggering 330% increase in turnover as well as a series of high-profile account wins.

Whilst the company already has existing customers including a FTSE 250 company, a Premier League football club and an award-winning Derbyshire-based photographer, threeguru has now taken on Derbyshire County Council as its newest client.

Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information
— Lee Day, Digital Guru at threeguru

The Be Portion Size Wise marketing campaign from the aims to target, engage and educate 19-64 year-olds in the county about the implications of being overweight - a topic which the team is passionate about.

Figures say that a disappointing 68.8% of Derbyshire's population is considered overweight or obese and nationally the issue costs the NHS £5.1bn each year. threeguru have there worked with Derbyshire County Council to create a series of infographics and downloadable recipes to increase social media engagement in the coming weeks and months.

threeguru's Lee Day commented: "Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information. threeguru will therefore be looking to build on that and encourage a 'genuine share factor' element with our creative approach, by engaging with Derbyshire's social media influencers and key stakeholders to improve the campaign reach."

The fantastic news precedes the agency's announcement to move into a bigger studio early next year.

Chris Redshaw joins WDA

Lee Waterhouse (left) welcomes new creative director Chris Redshaw (right) to the team at WDA Marketing.

Since parting with his own marketing and design agency earlier this year following an unfortunate series of knockbacks, Chris Redshaw has been snapped up by Bondholder WDA Marketing to fulfil his new role as creative director.

When Chris closed Revolver Revolver I was keen to get him in and show him around the studio. His understanding of the brand and design industry makes him a valuable asset to the team
— Lee Waterhouse, Managing Director at WDA Marketing

WDA Marketing has a host of recognisable brands under its belt as clients including Yamaha, Bridgestone, Continental, Royal Bank of Scotland and Black Horse.

The company has also worked closely with various Bondholder companies readers may be familiar with including Derby College, Derby Hospitals, Hannells, Innes England and Smith Partnership.

We wish you all the best in your new role, Chris!

Sean Price talks digital and skills development

Sean Price, Managing Director of Bondholder digital agency iBox discusses the need for entrepreneurs in Derby and his focus on delivering digital skills development in the city.

Derby is renowned for being a city of innovation, home to some of the greatest companies in the country. When you think of entrepreneurship in Derby, it’s easy to think of the likes of Mel Morris, however there are thousands of names you would never hear about, starting up in business, failing, and starting again.

As Managing Director of Derby based Digital agency iBox, our entrepreneurial spirit couldn’t be stronger. We believe in not only growing a fantastic business with incredible clients and a team of energetic people in-house that are all entrepreneurial in their own right, but developing the next generation of skilled workers for this digital era.

It’s a phrase we have all heard: ‘Fall down 7 times and get up 8’ - a true entrepreneur doesn’t give up, an entrepreneur will fight adversity and figure out solutions to problems that others do not. It’s with this in mind that with our digital creative agency iBox, we are tackling the two biggest problems we see in Derby.

The first being the skills crisis with our iBox Web & Software academy. In partnership with Derby College we give back our time to teach master-classes to students, provide work placements, and eventually jobs within our organisation thus developing the very best web designers, developers & digital marketers whilst discovering their individual talents over the course of the year-long programme.

Our academy operates side by side with others who are not just passionate, but obsessed (because that’s the level it takes) about their businesses such as

These companies launched their academies with Derby College alongside our own - it shows the level of entrepreneurship and dedication that exists in the city.

It doesn’t stop there, we also are incredibly passionate about supporting local entrepreneurs and their businesses through our derby.digital efforts.

Derby Goes Digital

Things are different...we've gone fully digital, and for Derby businesses, it is time to change.

Posted by Derby goes Digital on Friday, 16 October 2015

Our second initiative derby.digital aims to help promote and support the entrepreneurs of the city in developing their digital strategies and promoting local businesses to the world.

A common misconception is that 'going digital’ (web design, marketing, SEO, social media) is a costly investment, or is something that doesn’t need as much attention. This is what we aim to help educate companies with. Our derby.digital campaign is taking over a decade of experience in web and marketing to help companies with smaller budgets tackle the digital world and grow their businesses.

Being an entrepreneur is one of the most difficult and lonely paths to take in life - at iBox we want to help. As a rapidly growing digital agency in Derby, our e-Commerce website design work has been put in front of the likes of Richard Branson - our clients are all entrepreneurs. Working alongside really exciting, energetic people is what really keeps us buzzing every day.

GEW 2015 is another opportunity to look at and focus on those that are building the economy, taking the risks associated with greatness, and every last one should be celebrated.