HUUB Design

HUUB Backs World-Beating Cycle Team

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Bondholder and leading triathlon kit designers HUUB have announced their backing for an innovative Derby-based track cycling team which are currently among the fastest in the world.

Team HUUB Wattbike, as they are now known, started life as Team KGF as a group of cycling enthusiasts who shared a passion for the engineering and science behind elite performance sport.

Since relocating collectively to Derby from their homes across the UK specifically to train at the velodrome in Derby Arena, they have made an indelible mark on the sport in what has been hailed a ‘David and Goliath’ story.

As amateur riders, Dan Bigham, Charlie Tanfield, Jacob Tipper and Jonny Wale pooled their money and continued their jobs or university studies to compete at national and international competitions where they were soon taking on the world’s top team and individual pursuit riders.

After a string of podium places, including gold at the national championships in Manchester – beating the British Cycling team pursuit riders, they went onto win gold in the UCI world cup in Belarus last November in 3:56 - just five seconds off the world record.

Now, with the new UCI track season just weeks away and this vital sponsorship under their belts, Team HUUB Wattbike have their sights set on more medals and smashing world records with the new line up of Dan and Jonny who have been joined by John Archibald and Harry Tanfield.

They are gearing up for a six-month international season which will see them competing against some of the world’s top national teams such as Australia, New Zealand and British Cycling as well as feeder teams who also have the Tokyo 2020 Olympics in their sights.

Derby Business Games Returns

Applications have opened early for the second annual Derby Business Games due to the resounding success of the inaugural event.

The Derby Business Games will be held on June 14 2018 at Bondholder the University of Derby and is organised by fellow Bondholders HUUB and Timms Solicitors.

A maximum 32 teams of eight can enter.

Teams compete in a wide range of competitions from rounders and dodgeball, to egg and wheelbarrow races. The afternoon finishes with relays and a tug of war finale, before trophies and medals are presented.

One of the main winners at the first event this summer was Bondholder FHP, who won the rounders, sack race and wheelbarrow events.  

HUUB Events organiser Claire Duffin said: “The first Derby Business Games were such a huge success that we are already getting calls from companies wanting to reserve a place in the 2018 re-match.

“Teams will be entered on a first-come, first-serve basis so I would urge colleagues to get the date in their diary now and put their names down early to avoid disappointment.”

Fiona Moffat, Managing Partner at Timms, said: “Derby Business Games was so much fun that we were keen to work with HUUB Events to bring the event back for summer 2018.

“Everybody entered into the friendly but competitive spirit at this summer’s event and it was great to see so many people recapture their youth and hark back to their school sports day.”

For more information and to sign up for the Derby Business Games 2018, please email

Hannells Darley Park Concert Returns

One of the UK’s biggest outdoor classical concerts is set to return to Darley Park this Sunday, thanks to Bondholders Derby City Council, Derby LIVE and private sector sponsors. The Hannells Darley Park Concert will feature performances from Bondholder Sinfonia Viva, as well as a spectacular firework display.

The programme for this year's concert has links to Derby's 40th year as a City with performances of famous cricket theme Soul Limbo and Youth of Britain March. The City’s industrial heritage will also be celebrated with Funiculi Funicula, Runaway Train and Come Fly with Me, whilst Bondholder Derby County Football Club is also acknowledged with a performance of Steve Bloomer’s Watching.

Peter Helps, Chief Executive of Sinfonia Viva, said: "It is the most wonderful setting and it also feels highly appropriate to be there as we jointly celebrate the concert's 25th anniversary and Derby's 40th year as a city.

"The event has become a real annual highlight and is democratic in its nature, appealing to all ages, cultures and tastes. And this year, for the first time, the public have also been invited to choose their three favourite tunes to be played."

The event is sponsored by fellow Bondholders Flint Bishop Solicitors, HUUB, Mortgage Advice Bureau, PKF Cooper Parry and Stratstone BMW


Band of Bondholders

Businesses in Derby have come together to help a local charity, including Bondholders MSG Tours, Koobr and HUUB.

Home Start Derby, situated at Marble Hall in Osmaston Road, service hundreds of local families who are struggling day to day. The charity relies on grants, donations and volunteers to operate and is set to close due to a lack of short-term financial support.

Rebecca Shaw, Marketing Manager at Koobr, said: “When we heard that Home Start was having a difficult period, we knew we had to use our expertise to help in any way we could.The charity do some fantastic work and it would be a shame if this could no longer continue.”

HUUB Founder and Owner, Dean Jackson, also praised the charity and has agreed to donate a signed item of their award-winning triathlon kit for auction to help raise funds.

The charity needs to raise £5,000 in August to continue operating, and a further £15,000 to bridge a few gaps in expected donor and grant income due in October.

A Crowdfunder page has been set up by the team to try and ensure their cause is still supported in the event of ultimate closure:

The Derby Business Games

Twenty four teams of eight people from a number of local companies and organisations will be vying for medals and trophies in a series of sports from dodgeball to ‘welly wanging’ in the first ever Derby Business Games this Thursday. 

The event – designed to be the grown up version of the traditional school sports day – has been organised by Bondholder HUUB and sponsored by fellow Bondholder Timms Solicitors.

It is being hosted by Bondholder the University of Derby at the Sports Centre in Kedleston Road where the action will start at 4.30pm with rounders and dodgeball tournaments.

HUUB Events Race Director Claire Duffin explained: “A lot of Derby businesses support and enter teams in our other major events in the city including the Cycle Derby Sportives and the Jenson Button Trust Triathlon and we were keen to organise an event specifically for local companies and organisations to compete against each other.

“The look and feel of this event will be like the old-school sports day with a series of sporting challenges that will have something for everyone.

“We want this to be a fun and relaxed family day with plenty of friendly competitive spirit – cheered on by family, friends and colleagues.”

Timms’ Managing Partner Fiona Moffat said: “Many of our team have entered major Derby sporting events including those organised by HUUB Events and we are delighted to support the first ever Derby Business Games.

“It is a great opportunity to bring colleagues together for an afternoon of competitive fun and to clarify once and for all just who is the sportiest business in the city.”

Ollie Shearer, Head of Sports Development at the University of Derby, concluded: “We’re looking forward to hosting the first-ever Derby Business Games at the University. It provides a huge opportunity to bring together businesses from across the region and show how serious Derby is about sport.”

Jenson's 300

More than 300 people have already entered this summer’s Jenson Button Trust Triathlon which will be held for the third consecutive year in Derby on Sunday July 23. 

Bondholder HUUB, who are responsible for the event coming to Derby, report that the largest number who have already signed up are triathlon beginners.

They will complete alongside Formula 1 McLaren Honda racing driver Jenson Button, as well as seasoned and elite athletes on the day.

Race Director Claire Duffin said: “We have half the places filled so far with more than two months to go before entries close so we are delighted with the response – particularly from people who doing their first triathlon with us.

“Feedback from people entering JBTT as their first triathlon is that the shorter distances and the opportunity to race twice give them the best chance of gaining experience in this, the world’s fastest growing sport."

The HUUB Academy

A new club for budding youngsters and adults looking to enter their first triathlon has been launched in Derby.

The HUUB Academy is the brainchild of Dean Jackson the owner of Bondholder triathlon wetsuit and kit company HUUB Design and long-established triathlon coach Hilary Johnson – the mother and coach of elite triathlete twins Tom and David Bishop.

Based at HUUB's offices in the Cathedral Quarter, The HUUB Academy already has more than 20 junior and adult members and a weekly training programme.

Dean and Hilary have been joined by Jason Jones who is also a highly-qualified coach and has represented Wales in the Commonwealth Games’ triathlon events.

Dean Jackson said: “As triathlon kit designers, we work with some of the top triathletes in the world such as the Brownlee brothers and have always been keen to support younger sports people as part of their elite pathway – including the Bishops.

“I have been keen to develop this further and set up an Academy to introduce more young people and adults into the sport and support them on their development journey.

“Our sister company HUUB Events is the driving force behind the Jenson Button Trust Triathlon which will be held at Markeaton Park on Sunday July 23 and the new Staunton Harold Triathlon on Sunday June 11.

“Many local people are joining these and other events and had asked us to help with their training. We have also incorporated junior competitions at both of these events to make it something for everyone to enjoy.

“I am therefore delighted that Hilary and Jason have agreed to lead The HUUB Academy. They have the perfect combination of coaching skills, passion for the sport and a great sense of fun to ensure that everyone achieves their own personal goals and really enjoys the whole experience.”

Jenson Button Returns to Derby

Bondholder HUUB has revealed that the Jenson Button Trust Triathlon will return to Derby for the third consecutive year on Sunday July 23.

This summer’s event will be even bigger with elite, seasoned and novice triathletes as well as teams of three in the Team Challenge, competing alongside Formula 1 McLaren Honda racing driver Jenson Button in a day of sport.

Everyone will get the chance to race twice. The preliminary will consist of a 200m swim in Markeaton Lake; 10km cycle from the park and on closed roads into the city’s Cathedral Quarter before returning to the park to complete a 2.5km run.

In the individual event, the top male and female performers will then go on to the finals – completing a 400m swim, 20km cycle and 5km run, with the runners up entering the wooden spoon race.

The Team Challenge participants will race again in the afternoon over the Super Sprint distance and the team with the fastest average time will emerge victorious.

The prize fund available to competitors is one of the largest for a UK based sprint triathlon. A grand total of £7,000 will be on offer, split between the male and female categories.

Spectators are invited to join in the fun. As well as the opportunity to watch the competitors in action, a wide range of family activities will also be held at the event village set up in Markeaton Park.

The day will culminate in medal presentations by Jenson Button and a post-race party for participants with live music and locally-produced food and drink.

“We are looking to make this event the biggest and best ever and I hope that the Derby business community will continue to get behind us to help make this a fantastic day of sport.
— Claire Duffin, Race Director

Jenson Button said: “Moving the triathlon to Derby has enabled us to grow the event in terms of entrants and spectators and make it a great day out for the whole family.

“It’s an amazing location in the park and having a closed road cycle route is a particular bonus thanks to the support of Derby City Council.

Back by popular demand, during the JBTT lunchtime break there will be a free to enter family triathlon in the park which is open for children aged between seven and 15, accompanied by an adult. This consists of a 50m swim in the lake then heading out onto the closed roads for a 2.5km cycle before a 750m run – crossing the same finishing line as the JBTT triathletes.

Also in the lunchtime break, this time in the city centre, there will be a children’s criterium hosted by Cycle Derby CC with young people taking part in a series of races around closed roads in the Cathedral Quarter. This event has been extremely popular in the last two years and a big crowd is expected to attend.



Breakthrough in Hub

Held at Bondholder Oberoi Business Hub, fellow Bondholder Santander present the Breakthrough in Hub event - a chance for you to learn how to grow your business. 

The Breakthrough in Hub event aims to give you the inspiration, practical insights and professional support you need to start or develop your own business, as well as see it survive and thrive.

Hear from several guests including Bondholders, Dean Jackson from HUUB & Kavita Oberoi OBE from Oberoi Business Hub, as well as Ben Edmonds from Blok Knives.

 They’ll share their experience and learning on technology and how they have used it to grow and develop their businesses, as well as answering any questions you have.

Catering for the event will be provided by Bondholder Oliver's.

For more information, or to register for the event, please click here. 

The Derby Business Games

Launched at a recent Bondholder event at The Roundhouse, the first-ever Derby Business Games event will be held at the University of Derby Sports Centre in Kedleston Road on Thursday July 6 between 4pm and 6pm.

The brainchild of Bondholder HUUB, local companies and organisations are being invited to recapture their childhoods and compete in a series of fun sporting challenges based on the traditional school sports day.

Image courtesy of Cactus Images

Teams of eight will compete in the rounders, dodgeball and touch rugby tournaments. Individuals and pairs will go head to head in mini events from wheelbarrow races to the firm favourite – egg and spoon. The afternoon will then finish with relays and a tug of war finale before crowning the team with the points accrued.

Derby Business Games has been sponsored by fellow Bondholder Timms Solicitors.

Timms’ Managing Partner Fiona Moffat said: “Many of our team have entered major Derby sporting events including those organised by HUUB Events and we are delighted to support the first ever Derby Business Games.

“It is a great opportunity to bring colleagues together for an afternoon of competitive fun and to clarify once and for all just who is the sportiest business in the city.”

HUUB Race Director Claire Duffin explained: “A lot of Derby businesses support and enter teams in our other major events in the city and we were keen to organise an event specifically for local companies and organisations to compete against each other.

“The look and feel of this event will be like the old-school sports day with a series of sporting challenges that will have something for everyone.

“We want this to be a fun and relaxed family day with plenty of friendly competitive spirit – cheered on by family, friends and colleagues.”

The cost of the event is £250 per team with free entry for family, friends and colleagues.

For more information visit

Bondholder Expansion for JJPR

Bondholder JJ Public Relations has been appointed by fellow Marketing Derby Bondholder Clean Slate to raise its profile across the Midlands and East Anglia.

JJPR is headed by Sarah Jenkin-Jones, a former Derby Telegraph journalist with more than 25 years’ experience in the PR industry.

Sarah said: “Clean Slate has a great story to tell as one of the Midlands’ largest family-owned commercial cleaning companies and we are delighted to have the opportunity to work with them.”

Clean Slate Project Manager Clair Wood added: “With on-going expansion, the time is right to raise our profile amongst the business community in the Midlands, South Yorkshire and East Anglia. JJPR’s media contacts and high level of customer service made them the natural choice for this campaign.”

Clean Slate joins JJPR’s impressive client portfolio of businesses and organisations including Bondholders Derby College, HUUB, Derby Cathedral Quarter, Sinfonia Viva, Déda, G Wathall & Son and Lonsdale Swimming and Sports Trust.

Dean's Dare to Dream

Following in the footsteps of David Williams of Geldards, Liz Fothergill of Pennine Healthcare and Kathryn Mitchell of the University of Derby, Dean Jackson from HUUB delivered his Dare to Dream speech at this year's Annual Business Event.

Inspired by Disney, Dean shared his opinions on how Derby can think differently. His speech emphasised the need to take pride in the city.

Dean said: "Just imagine if Derby was Disney – if it thought a little more Disney and if it thought how Disney would present a city. We look at St Peter's Street, which is going to re-ballot to become a Business Improvement District. Quite honestly, in my opinion, it really needs it. There's empty shops, overflowing and dirty rubbish bins, chewing gum all over the streets – it's just not Disney. We need to look at St Peter's Street and other parts of the city and think a little like Walt.

"If Disney had an empty shop, they'd put graphics on it – a jungle scene with giraffes, monkeys and hippos for example, who knows? I doubt they'd leave it empty looking pretty rough. Maybe as a character of Disney, a member of the cast, there's a business that can do something about that."

Dean called on the city's business community to help with this vision:

"If Derby were Disney – and I know on some Saturday nights it can be a bit of a Jungle Book out there – who would make it happen? And the reality is it's us. It's the wider community and its businesses. It's the service providers, it's the commercial element, it's the retail sector and it's the people here."


Presidential Election at Chamber

Bondholder East Midlands Chamber announced Geoff Poyzer as its President for 2016/17 at their annual general meeting held last week at Bondholder iPro Stadium.

Geoff is Managing Director for the Highways Division at North Midland Construction PLC, and has been a member of the Chamber Board since October 2008.

Geoff Poyzer said: “It is an honour and privilege to be elected President of the biggest business-representative body in the Midlands and one of the largest Chambers of Commerce in the country.”

The new Chamber President has four areas on which he wants to focus – Brexit; the difference between management and leadership; helping business to keep pace with the rapidly changing world of technology; and promoting the ‘great’ East Midlands as a great place to live and work. He also intends to support the Midlands Engine for Growth and Midlands Connect.

Also at the event, six local business were presented with their British Chambers of Commerce Regional Awards for 2016, including Bondholders Purpose Media – High Growth Business of the Year, and HUUB Design – Business of the Year.

The AGM was followed by the Chamber’s State of the Economy Conference which explored the impact on business of Brexit.

With an audience of business leaders from across the region, key speakers and panellists at the event included MPs Nicky Morgan (Loughborough) and Chris Leslie (Nottingham East), and Bondholders Garry Mowbray - Director of Finance at Bombardier Transportation, Nick Freeman – Assistant General Manager of Corporate Planning and External Affairs at Toyota Motor Manufacturing (UK), Barry Naisbitt – Chief Economist for Santander and Mark Deakin – Regional Strategic Director at Turner & Townsend.

HUUB to Support Next-Gen of Olympic Stars


Building on this year's Olympic legacy, Bondholder HUUB Design has agreed to sponsor the City of Derby swimming club, of which Olympic gold medal winner Adam Peaty is a member. 

The wetsuit manufacturer has agreed to support the club with a £15,000 annual commitment made up of kit incentives and financial support. As part of the deal, HUUB's swimsuits will be available to club members.

The company's sponsorship will help foster the next generation of swimming superstars. 

We should all, however, recognise that the city as a whole benefits from such a sporting accolade and I hope that more businesses around the city will follow suit.
— Dean Jackson, Founder and Owner of HUUB Designs

Dean Jackson, founder and owner of HUUB Designs, said: "The media spotlight that focused on the fantastic work of Adam Peaty and the City of Derby swimming club also highlighted the club's need for financial and kit support. Everyone in Derby is so proud of what Adam has achieved thanks to the fantastic training that he has received at the club.

"I hope that our support for City of Derby will contribute to the next generation of Olympic swimming stars. As a Derby business that is involved in the triathlon elements of swim, cycle and run I felt honour-bound to respond to that plea.

Mandy Bell, City of Derby assistant head coach, said: "We are very excited to work with HUUB Design and represent the brand through continued swimming excellence. As we enter the new four-year Olympic cycle our swimmers will look professional and identifiable in competition."

Peaty guest speaker at future sporting talent event

A launch event for "20:20 Vision" from The Derbyshire Institute of Sport's (DIS), will be held at Bondholder Derby Museum's Silk Mill on Wednesday 12th October from 7pm-midnight.  City of Derby swimmer, Adam Peaty, Rio 2016 Olympic gold medallist, will be sharing his experiences at this year's Games alongside DIS' incredible 2016 Olympians. 

The cocktail reception will be followed by a four-course meal and will be hosted by former Olympic gymnast and Commonwealth gold medallist Craig Heap.

The ambitious plan aims to ensure that the top 20 athletes and coaches from Derbyshire become world class by 2020 and is aiming to raise £250,000 per year to continue the success of the programme.  

The last four years have seen 16 athletes progress onto World Class programmes, 49 athletes become national champions, 28 athletes have won international medal and 3 coaches have been recognised as world class.

Partnerships have already been secured with many local organisations including Bondholders University of DerbyHUUBDerbyshire Sport and Derby City Council

Tickets for this unique event cost £50pp (plus VAT) and tables of 8 are also available and will include entertainment throughout the evening and a chance to interact with some of our future world class athletes and coaches.

For more information or to book contact: / 01773 571224


HUUB named joint-winner of Chamber Awards

Marketing Derby Bondholder, HUUB Design, capped a hugely successful 2016 after being named as joint-winner of the Derbyshire Business of the Year category and also Small Business of the Year, at this year's East Midlands Chamber awards.

Derby Museums and Purpose Media were proud winners of The Social Impact Award and award for Outstanding Growth respectively.  

Anoki, Balls2Marketing, The Advert Man, Sky Recruitment Solutions and Foundation Derbyshire were all runners-up.

HUUB Design, the innovative sportswear brand, received the accolade following a move into the city with the opening of a new showroom, helping Team GB achieve triathlon success at this year's Olympics and were also instrumental in bringing the Jenson Button Triathlon to Derby.

Dean Jackson, CEO at HUUB Design, said he felt "fantastic" to be a winner after collecting the top award jointly along with Penny Hydraulics. Managing director Robin Penny from the Chesterfield-based business, said he was "proud to be associated with HUUB Design."

Chamber President Jean Mountain said: "The Chamber's congratulations go to all of this year's winners.  We had some really good entries and the judging process was extremely tough, but all of the winning businesses thoroughly deserve their success."

Marketing Derby Bondholders were also runners-up in the following awards:

  • HUUB Design - Business Improvement through Technology  
  • HUUB Design - The Social Impact Award
  • Foundation Derbyshire - The Social Impact Award
  • Megan Morris (Sky Recruitment Solutions) - Apprentice of the Year
  • Balls2Marketing - Small Business of the Year
  • Derby Museums - Small Business of the Year
  • Anoki - Excellence in Customer Service
  • Ed Hollands (The Advert Man) - Entrepreneur of the Year

HUUB Design CEO, Dean Jackson, receives the (joint) Business of the Year accolade at the East Midlands Chamber Derbyshire 2016 Awards

Finalists announced for Chamber Awards

The annual East Midlands Chamber Business Awards is back with a range of Bondholders competing as finalists.

We have a good cross-section of businesses represented this year and they all deserve their place on the list.
— Scott Knowles, Chief Executive of East Midlands Chamber

Bondholder finalists include Anoki, Balls2Marketing, Derby Museums (shortlisted for two categories), DrivenMedia, Foundation Derbyshire, Purpose Media, Sky Recruitment and HUUB, which is a finalist for four categories.

Scott Knowles, Chief Executive of East Midlands Chamber, said: "As always, we had a bumper crop of entries and our sponsors had a difficult task in whittling entrants in each category down to a final three. We have a good cross-section of businesses represented this year and they all deserve their place on the list."

Many Bondholders are also sponsoring categories including: East Midlands Trains, PKF Cooper Parry, RDS Global, Rolls-Royce and Mazars, which is sponsoring three categories across the region.

The East Midlands Chamber Business Awards 2016 for Derbyshire will be held on 16th September at the Roundhouse with the gala dinner being hosted by ITV Weather presenter, Emma Jesson.

HUUB opens new city centre showroom

Found of HUUB, Dean Jackson, pictures with triathletes Jonathan and Alistair Brownlee.

Bondholder HUUB will today be celebrating the opening of its new showroom — the former Park Bikeworks building — with about 200 staff, customers and fellow Marketing Derby Bondholders.

HUUB will be going all-out with a screening of the triathlon event from the Rio Olympics at Bondholder QUAD, the announcement of a new sponsorship deal and various guests of honour set to attend the event.

We are obviously hoping for Alistair and Jonny to emulate their London 2012 success and, hopefully, spurred on by some good positive thinking from the crowd here in Derby, we hope that they will both be back on the podium in Rio.
— Dean Jackson, HUUB Limited

Dean Jackson, Founder of HUUB, said: "Some of the finest triathletes and para-triathletes in the world will be wearing our wetsuits and swim suits so the Olympics is a massive event for our young company."

He continued: "We are obviously hoping for Alistair and Jonny to emulate their London 2012 success and, hopefully, spurred on by some good positive thinking from the crowd here in Derby, we hope that they will both be back on the podium in Rio."

Special guests include representatives from the City of Derby swimming club, whose star swimmer Adam Peaty took home gold and silver in Rio whilst breaking two world records.

Nine-year-old Bailey Matthews will also be attending the event, who set up and carried out the Be More Bailey triathlon in partnership with HUUB back in July.

In the new showroom, HUUB will be showcasing its range of wetsuits and apparel along with Boardman Bikes and top French sunglasses and helmet manufacturer Ekoi.

HUUB brings top brands to Park Bikeworks

Leading designer and manufacturer of wetsuits, HUUB, has taken a leasehold agreement with Derby City Council to move its design team of ten staff into Park Bikeworks on Full Street in Derby city centre, along with start-up business, Full Street Design creative agency.

Top international cycling brands will also join HUUB at its new base.

Boardman Bikes, the British bicycle manufacturer founded by the professional cyclist Chris Boardman, will open its third UK showroom at Park Bikeworks in the coming weeks. This will be closely followed by the opening of the top French sunglasses and helmet manufacturer Ekoi's first UK showroom.

Campbell Wigley, Director of Park Bikeworks Ltd, said: "We are delighted to be working with Derby City Council and HUUB Design. Bringing Boardman Bikes and Ekoi into the premises is a real coup for the city and will be welcomed by cyclists across the region who will now be able to see, feel and try the products first hand in the showroom."

Dean Jackson, Founder and Owner of HUUB, said: "As a growing company, Park Bikeworks fits with our aims of promoting fitness and participation in sport - particularly the triathlon disciplines of swim, bike and run."

EPM surprises Bailey with triathlon frame

Derby-based advanced composites manufacturer and Bondholder epm:technology has presented nine-year-old Bailey Matthews with a special frame that he will use when competing in triathlons – including his own Be More Bailey challenge in Markeaton Park on Sunday 17th July.

Bailey shot to fame when he received awards for his courage and determination in the ‘Pride of Britain’ and ‘BBC Sports Personality of the Year 2015’ who will start and then compete in the race with his dad Jonathan.

The Doncaster schoolboy, who has Celebral Palsy, first captured the hearts of the nation when a video of him casting aside his walking frame to cross a triathlon race finishing line went viral.

The Jenson Button Trust offered Bailey the chance to spearhead the family challenge, at Markeaton Park on 17th July, organised by Derby-based Bondholder HUUB Events.

Bondholder epm:technology has designed and manufactured the bespoke frame for Bailey using the F1 precision technology that the company is renowned for.

Bailey visited the Derby factory last night with his dad and thought that he was coming to see the medals that the firm has produced for the event.

To his surprise, the Graham's team presented him with the sleek shiny frame and he was lost for words.

Bailey said: “This is amazing.  My current frame is home-made and very heavy but this looks great and is really light.

“The medals and the frame are really cool and I can’t wait to come back to Derby for the Be More Bailey triathlon.

Graham Mulholland continued: “Bailey is an inspiration and I am delighted that we have been able to create this high precision F1-inspired frame that will hopefully make competing in triathlons an even more enjoyable experience.”

More than 50 youngsters have signed up for the free Be More Bailey family triathlon challenge which will take place in Markeaton Park on Sunday 17th July as part of the Jenson Button Trust Triathlon.

During the JBTT lunchtime break – the Be More Bailey family challenge will start with a 50m swim in the lake then head out onto the closed roads for a 2.5km cycle before a 750m run – crossing the same finishing line as the JBTT triathletes. 

Entry for the family challenge is free to enter and available to children aged seven and over who compete alongside an adult.