Fluid Ideas

Fluid Ideas charity re-brand

Bondholder Fluid Ideas has been working with Derby's oldest charity to give them a brand new look.

Liversage Trust was first established in 1529 but found that, despite being Derby’s oldest charity, many Derby residents were not aware of them.

Over the past months, with support from Fluid Ideas, the charity has sought to change this; raising the profile of their brand and making Derby residents aware of their core message:

“Almost 500 years since the formation of our charity, there are still people in Derby that struggle to afford the cost of living. And as long as the people of our city need help, the Liversage Trust will be here for them.”

Liversage Trust has supported 661 Derby residents in the last year, through Almshouses, their care home, and hardship grants. Many recognisable buildings across Derby are owned by the charity, including their head office on London Road — the rebrand looks to highlight the groups ongoing work through a fresh identity, website and photography that captures their work.

Speaking of the rebrand, the Chair of Trustees, Janet Till said: “In an effort to reach out to more people within the City we are launching a new corporate identity and website. This will enable more people needing care or housing help to access everything that we offer.”

Ella Robinson who led the project at Fluid Ideas said:

“It’s been fantastic to work with the team at Liversage Trust and deliver a brand, website and social media support that showcases the important work the charity undertakes. Just delving in to the history of this Derby institution shows the important role it has played in helping those in the city who need support”.

Equaliteas in the workplace

Bondholder University of Derby recently supported Pauline Latham OBE, MP for Mid-Derbyshire as she hosted an 'Equaliteas' event to remember and celebrate how women's rights have changed in the 100 years since voting rights were extended to women for the first time.  

Following a welcome of tea and cake guests were inspired by talks from female speakers including Judith Lamie, Pro Vice-Chancellor of External Affairs for Bondholder University of Derby, Anna Ince, Chief Executive Officer for Bondholder and rail technology company Resonate, Georgia Vicars who is Project and Account Manager at Bondholder Fluid Ideas as well as Jasvinder Sanghera CBE, an award-winning human rights campaigner and Jacci Woodcock who spoke about her Dying to work campaign.

Within her empowering speech Judith Lamie said "Education is a powerful tool that will enable us to overcome inequality and we must keep on ensuring fair and full opportunity for all to access education so that we realise a place of working and living in an equal society."

Georgia Vicars who talked about the need for more women in technology based roles said "I was really honoured to be asked by Pauline Latham OBE MP to talk at her Pankhurst and Equaliteas Tea Party. It was an incredibly tough act to follow, following Judith, Jasvinder, Anna and Jacqui, all sharing such inspiring stories. Everybody who attended left the event feeling extremely empowered, myself included!"

Following the event a wreath was laid in the Derby City Council's Council House to mark in memory of Emmeline Pankhurst, a British political activist and leader of the British suffragette movement which helped women win the right to vote.  The wreath was also to remember Alice Wheeldon, Derby's own suffragist who was recently honoured in the Made in Derby walk of fame.

Fluid Ideas launches CGI Showcase

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Bondholder Fluid Ideas has launched a brand new showcase for their industry-leading CGI, architectural visualisation and virtual reality work that they create for clients in the UK and around the world.

From luxury retirement developments in London’s sought-after Dulwich area to VR enhanced exhibition stands for national conferences — the CGI team has grown from strength to strength over the past year as the agency looks to build this discipline.

Jamie Hovell, Lead CGI Artist, said: “As a full-service creative agency, we often work with property developers across the country to develop their branding, web presence and digital marketing — our CGI discipline takes that a step further and allows us to bring a client’s vision to life with a full render built up from an architect's drawing”.

 

 

 

Fluid Adventure

Bondholder Fluid Ideas are delighted to announce a new partnership with the National Forest Adventure Farm, providing creative social media and search marketing for the farm, summer Maize Maze and the annual Screamfest Burton event.

The National Forest Adventure Farm offers indoor and outdoor activities where families can come face to face with a variety of animals throughout the year. They also host seasonal events throughout the year, including Easter Activities, spooky Halloween daytime fun and in 2017 launched a hugely successful immersive Christmas experience.

Project Manager Georgia Vicars said: “The team at Fluid are thrilled to work with such a dynamic and forward-thinking team at the farm. It's great to be awarded the opportunity to create innovative and engaging social campaigns that resonate with customers new and old, we are excited to continue growing awareness and ticket sales for the Farm over the next year."

Fluid Ideas' National Nomination

Bondholder Fluid Ideas has been shortlisted for the Integrated Campaign category in the Drum Creative Awards.

The firm was shortlisted for their work with YHA England & Wales.

The project centred on celebrating the special memories that can be made throughout the autumn and winter months, driven by the spirit of our #YHAppy brand campaign. 

Ed Bowler from Fluid Ideas said: “The brief we received from the guys at YHA was a bit of a dream really, and we’re all extremely proud of the YHAppy brand take-over. I think the nicest thing is that so many team members were directly involved in different stages of the project, meaning this recognition belongs to all of us. Fingers crossed for awards night!”