Derbyshire County Council

20th Anniversary marks importance of twinning

20th Anniversary marks importance of twinning

Representatives from Marketing Derby, Bondholders the University of Derby and Toyota as well as the region’s City, County and District councils joined government ministers and MPs in Westminster this week for an event to mark the 20th anniversary of the twinning of Derbyshire and Toyota City.  

Quality of Derbyshire Living

The high quality of Derbyshire’s cultural and lifestyle offer will be showcased tomorrow at MIPIM in the Midlands UK Pavilion when Frank Horsley, Head of Economic Regeneration at Derbyshire County Council, joins a panel hosted by Estates Gazette to discuss the effects leisure and tourism have on economic development.

Derbyshire has long been a destination of choice to live, work and play and this is an increasingly important part in the promotion of Derby and Derbyshire to investors. With over 35 million visitors per year, the tourism economy in Derbyshire is thriving and iconic locations such as the Peak District National Park, Chatsworth House and the National Forest help put Derbyshire on the global stage.

Frank Horsley will use the opportunity to highlight new developments of global significance such as Buxton Hotel and Spa and Peak Resort in Chesterfield.

Major development schemes in Derbyshire, Drakelow Park and Tudor Cross, have been selected by the Department for International Trade to feature amongst a handful of schemes across the Midlands in its Investment Portfolio launched this week at MIPIM.

Team Derby Powers Midlands Engine

The Midlands area will come together to showcase investment opportunities worth almost £10 billion at this year’s global property and real estate show MIPIM (13th-16th March, Cannes, France).

It is the second year that the Midlands region will work together to attract investment from around the world following a successful united presence at MIPIM 2017. A partnership approach which Derby successfully uses at MIPIM – the delegation this year includes Derby City Council, Derbyshire County Council, Marketing Derby, Rolls-Royce, Smith of Derby, Freeths, Geldards, East Midlands Airport, Godwin Developments, Harworth Group, Idom Merebrook, Innes England, Knights 1759 and Smith Partnership.

John Forkin, Managing Director of Marketing Derby said: “This is the second year of Midlands wide collaboration following an incredibly successful event last year. People will see a step up in the quality of the Pavilion, and we have evolved a strong “Team Midlands” approach that compliments our own destination promotion. Derbyshire is bringing a very strong team out this year with senior representation from Rolls-Royce, both City and County Councils, Derby-Nottingham Metro, Marketing Derby and our supporters.”

More than 70 public and private sector partners, 10 Local Enterprise Partnership (LEP) areas, and the Department for International Trade (DIT) will represent the region – the largest delegation Midlands UK has ever taken to the annual event.

The region will present details of the multi-billion pound portfolio to the exhibition’s 24,000 attendees, which will include potential investors, property agents, developers and media from more than 100 countries.

Destinations attending MIPIM as part of the Midlands UK delegation alongside Team Derby & Derbyshire include Birmingham, the Black Country, Coventry & Warwickshire, Greater Lincolnshire, Leicester & Leicestershire, The Marches, Nottingham, Stoke-on-Trent & Staffordshire, UK Central Solihull, West Midlands Combined Authority, City of Wolverhampton and Worcestershire.

The region’s presence is being coordinated by the West Midlands Growth Company, with key partners including Bondholder East Midlands Airport, Birmingham Airport, global car giant Jaguar Land Rover and the Midlands Enterprise Universities Group.

The 200m² dedicated Midlands UK pavilion will showcase the region’s investment portfolio through a variety of media including an event space to host a programme of more than 50 events, including presentations, receptions and panel discussions.

Marketing Derby will once again be hosting our award-winning Embassy on Wednesday 14 March at the Eden Hotel. Our key sponsors for the event include Bondholders Idom Merebrook, Innes England, Knights 1759 and Smith Partnership.

Derbyshire Delegation Visits China

Following on from last year, a delegation of Derby and Derbyshire businesses and civic leaders has returned to China as part of a wider Midlands Engine trade and investment mission.

The delegation is visiting China with the aim of furthering civic and economic partnerships with the city of Hefei in Anhui province, which could potentially boost trade and tourism.

The delegation includes a mixture of representatives from Derby City Council and the University of Derby, as well as Derbyshire County Council, the Tourism Board and representatives from the private sector.

As part of the trade and investment mission, the delegation will also visit Shanghai to showcase Derby and Derbyshire at the China International Industry Fair.

The China International Industry Fair is one of the most influential international industry exhibitions in China. 

The fair hosts 2,500 exhibitors and over 160,000 trade visitors.

At the fair, the UK has been named the Country of Honour, and the Midlands Engine is set to launch its China Strategy, which will be officially unveiled by Sir John Peace. 

Rolls-Royce will also be exhibiting at the China International Industry Fair, and take part in a Q&A panel following on from Sajid Javid.

Barry Lewis, Leader of Derbyshire County Council, said: “China’s interest in the UK is clearly growing and we want Derbyshire to be at the forefront of their thinking when it comes to overseas travel and investment in business and industry.

“International trade with Chinese businesses is initiated through Government to Government links so the county council has a major role to play in building relationships with Chinese Governors to show exactly what Derbyshire has to offer in terms of economic regeneration and tourism.”

Derby Signs Memorandum of Understanding


As part of the Midlands Engine trade mission to China, the leader of Bondholder Derby City Council, Ranjit Banwait, has signed a Memorandum of Understanding with Hefei, committing to future co-operation on trade and investment.

Ranjit Banwait said: “As part of the visit, I will be signing a memorandum of understanding with my Chinese counterparts that will promote economic cooperation, trade and investment. Thanks to the support of the Foreign Office and the British Consulate, the historic agreement will cement our relationship with Hefei after Chinese delegates first visited Derby in October 2015.”
"I am excited by the opportunities that lie ahead for our two cities, which will be stronger following the signing of the Memorandum of Understanding.  It will open doors to joint business ventures, inward investment, opportunities for universities, cultural and tourism programmes, sharing knowledge and also creating lasting friendships.”


Both of our cities are full of passionate people, willing to share knowledge and drive forward the possibilities this partnership brings.
— Ranjit Banwait, Leader of Derby City Council

Devolution deal unveiled

The first draft of a devolution deal for Derbyshire and Nottinghamshire has been unveiled outlining the benefits of proposed extra powers.  Drawn up by the 19 local authorities from across the region, the bid has been renamed "North Midlands" at the request of government, and would bring new homes and jobs, increase investment in infrastructure, and improved support for growing business and adult skills.

The “size of the prize” for the region cannot be stressed enough
— Anne Western, Leader of Derbyshire County Council

Anne Western, leader of Derbyshire County Council, said the "size of the prize" for the region cannot be stressed enough.

The ten key benefits that the deal could bring are:

  • 55,000 new private sector jobs;
  • 77,000 extra homes;
  • an Investment Fund over 30 years to drive a step change in infrastructure;
  • adult skills provision that better meets labour market needs;
  • a consolidated transport fund to deliver certainty over key transport priorities;
  • a better coordinated public transport offer to citizens and business;
  • more responsive and coordinated business support offer;
  • the delivery of substantially more apprenticeships;
  • more people entering employment through better targeted local programmes; and
  • improved journey times from Nottingham and Derby to London to less than 90 minutes.
We’ve been working with the government to finalise a deal for some time now and discussions have been extremely positive. Both sides are clearly committed to an agreement and there’s no reason to delay any further.
— Anne Western, Leader of Derbyshire County Council

The deal document is accompanied by a strong message urging the Government to sign off negotiations around the deal at the earliest possible date, and the green light is now awaited from Chancellor, George Osborne and Secretary of State for Communities and Local Government, Greg Clark. Anne Western says "We've been working with the government to finalise a deal for some time now and discussions have been extremely positive.  Both sides are clearly committed to an agreement and there's no reason to delay any further." 

The bid has been renamed as "North Midlands" to more accurately reflect the geographical area covered and will be able to align with the same name for a combined authority.

Bondholder design agency hungry for more

Lee Day from threeguru in front of one of the recipes for the Be Portion Size Wise marketing campaign

Leading design agency and Bondholder threeguru is celebrating end-of-year successes as it reports both a staggering 330% increase in turnover as well as a series of high-profile account wins.

Whilst the company already has existing customers including a FTSE 250 company, a Premier League football club and an award-winning Derbyshire-based photographer, threeguru has now taken on Derbyshire County Council as its newest client.

Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information
— Lee Day, Digital Guru at threeguru

The Be Portion Size Wise marketing campaign from the aims to target, engage and educate 19-64 year-olds in the county about the implications of being overweight - a topic which the team is passionate about.

Figures say that a disappointing 68.8% of Derbyshire's population is considered overweight or obese and nationally the issue costs the NHS £5.1bn each year. threeguru have there worked with Derbyshire County Council to create a series of infographics and downloadable recipes to increase social media engagement in the coming weeks and months.

threeguru's Lee Day commented: "Current analytics suggest the target audience has responded well and has been receptive to the initial campaign creative and information. threeguru will therefore be looking to build on that and encourage a 'genuine share factor' element with our creative approach, by engaging with Derbyshire's social media influencers and key stakeholders to improve the campaign reach."

The fantastic news precedes the agency's announcement to move into a bigger studio early next year.