Derby County Football Club

Bowled Over With Website Brief

Bondholder Purpose Media has been commissioned to create the new website for Middlesex County Cricket Club.

The firm has been tasked with creating a more modern online platform which will allow the forward-thinking club to communicate with a wider audience, attract fans for the future, increase engagement and offer more revenue-generating opportunities.

Founded in 1864, Middlesex County Cricket Club is one of the most successful and well-respected first-class counties in the English domestic game. The club has played at the ‘Home of Cricket’, Lord’s, since 1877 and has a proud history of developing many of the game’s greatest known cricketers, including Denis Compton, Mike Gatting, John Emburey and Andrew Strauss.

Purpose Media won the brief to develop its new website on the back of the success of its recent work with other sports clubs, including Bondholders Derbyshire County Cricket Club and Derby County Football Club.

Managing Director Matt Wheatcroft said: “We’re delighted to be working with Middlesex and to add the iconic club to our growing portfolio of professional sports clients.

“Sports websites are becoming a bit of a niche website for us, on the back of our work with Derbyshire County Cricket Club and the Rams, and we have used our understanding of and expertise in making it easier for fans to engage with their clubs to develop the technology to make it simpler.

“Our bespoke platform enables clubs to deliver a more fluid, engaging and immersive online experience to their fans, while reaping the benefits of all the efficiencies and revenue generating opportunities that this creates.”

Purpose Media will use the same bespoke framework that it developed for the Rams to build the new Middlesex website.


Extension for Pride Park Stadium

Bondholders Derby County Football Club and Matthew Montague Architects have unveiled plans to extend Pride Park Stadium, in a move that would create new bars, restaurants and a fan zone.

The extension to the East Stand would redevelop an area that is currently used as a car park and walkway, and could create up to 46 jobs. 

A spokesperson for the project said: “As part of continuing re-investment in the Derby County Football Club, the current owner has asked that we consider improving the match-day experience for the fans who currently utilise the East, South and North Stands of the stadium. At present only fans with tickets for that particular turnstile may enter, where separately each person is thrust into a cold and unwelcoming space below the concrete raked seating, this traditional concourse is an unappetizing environment.”

“The proposal is to give fans an opportunity to arrive early at the ground, walk into a warm and comfortable atmosphere suitable for families, groups and all ages.

“The venue will offer a variety of food and drink in a well-lit and spacious setting with large screens showing match build-up and other events, it will create a vibrant destination for friends to meet no matter where they are seated, for elderly to relax or parents to wait for their

Bondholders Collaborate in Unique Service

Bondholders G. Wathall and Sons and Derby County Football Club have teamed up to offer supporters the opportunity of unique funeral services.

They include dedicated services held at Pride Park stadium, special floral tribute and coffin sprays featuring the Ram mascot or team shirts and a unique coffin depicting the main stand at the stadium.

Catering services for wakes are also available in the club’s Avensis suite and guests can have a tour of the stadium during the day.

The funeral packages are entirely flexible and can be adapted to the individual or family’s wishes.

Ashley Peden, Derby’s Head of Partnerships, said: “We are delighted to link up with a company that has been established in the city as long as G.Wathall & Son to work together and offer these services.

“For so many supporters, this football club is a huge and integral part of their lives and we are pleased that we can now offer supporters, and their families, a unique and memorable a funeral service to celebrate their loved ones life and memory.

“This initiative will also work with our RamsRemember scheme, which helps supporters pay tribute to their loved ones in a special way on a match day, with their names being shown around the stadium before kick off.”

Helen Wathall, Managing Director of G.Wathall & Son, added: “We are regularly asked by bereaved families to theme a funeral with black and white flowers reflecting their loved one’s passion for the Rams and I am delighted that we are now able to offer this special package exclusively with Derby County.

“Although a funeral is obviously a sad occasion, it is also a celebration of someone’s life and this will be very fitting for the many thousands of Derby County fans who have supported the club throughout their lives.”

The Yard Opens its Doors

A new all-day restaurant and bar is set for its official opening at Bondholder Pride Park Stadium

The name of the restaurant is inspired by the railway goods yards which originally stood on the very same spot as where The Yard is based.

John Vicars, Bondholder Derby County's Chief Operating Officer, said: “We’re really excited about this project. The Yard will be a top-quality place to both eat and drink - and not just on match days.

“It will be open every day, from 10.30am right through to 11pm, serving brunch, lunch and dinner.

“Personally, I have wanted to see something like The Yard open at the stadium for the last decade.

“Apart from the odd exception, there is a still a lack of high-quality places to dine and go for a drink on Pride Park. Up to 10,000 people work on the business park alone - but there is still a distinct lack of choice.

“The Yard will fill a gap in the market - not just on match days but all year round."

As well as being open for business throughout the week, The Yard will also be open on matchdays for supporters to enjoy their pre-match food and drinks.

New Appointments at DCFC

David Williams, Chairman of Bondholder Geldards, and John Kirkland, Chairman of Bondholder Bowmer & Kirkland will join former Rams star Roy McFarland as non-executive directors of fellow Bondholder Derby County Football Club.

The trio join Derby County owner and chairman Mel Morris, Chief Operating Officer John Vicars and Chief Financial Officer Stephen Pearce on the Board.

David Williams said: “I was privileged and honoured to receive the call from Mel Morris, asking if I would agree to become a director. I am acutely aware that with the privilege comes the responsibility of trying to help ensure that the club delivers the success its fans deserve.

"I know that Mel is determined to deliver stability after a time of turmoil and I am keen to help with that. Nothing is ever certain in sport, but as a long-term fan myself, I recognise that success – on and off the field – is the ingredient we are working for.”

John Kirkland said: “I have served Derby County in a number of roles before and when Mel approached me again, it was an easy decision for me to make. I realise the importance of the club to its supporters and the local community. I hope that my previous experience in serving the club will help. It is like no other business and I look forward to helping shape its development."

Mel Morris added: “These appointments complete our Board of Directors and provide us with a group rich in talent, knowledge, experience and love of the club.”

Bondholders Launch Breakfast Club

Thanks to a new initiative by Bondholders Derby City Council and Derby County Football Club, pupils across six schools in Derby now have access to regular breakfast clubs.

Derby City Council, working together with Derby's private sector, has launched a new scheme, ensuring all pupils receive school breakfasts during the academic year. 

The initiative was launched at the iPro Stadium, with Bondholder Derby County Community Trust and Derby County Football Club

The scheme follows two years of persistent work by Councillor Sarah Russell, Cabinet member for education and skills, together with local entrepreneur Kavita Oberoi.

Sarah said: "I am passionate about the future of our children in Derby.  Enabling them to receive the best education possible is a key priority for myself as Cabinet Member and for this administration.  

"I encourage as many businesses as possible in the city to get involved, and support this initiative in our schools.  We can all afford to donate, no matter how small the sum, to ensure this continues beyond its first year."

Ramathon Returns to iPro

Entries for Ramathon 2017 are now open. Organised by Bondholder RunDerby, the Ramathon is returning to the city of Derby for a fourth year and will again be based at the iPro Stadium

At 2016’s Ramathon, Lindsy James set a new world record as fastest female to complete a half marathon pushing a baby in a pram. This year, RunDerby are hoping to smash even more records.

Race Director, Richard Kay said, “After just three years, Ramathon has firmly established itself as one of the leading regional running events. It is fantastic to be back at the iPro Stadium for 2017 and we’re thrilled to have the support of Derby County Football Club again for the fourth Derby Ramathon.”

Bondholder Derby County Football Club will be official race partner for a third year.

Faye Nixon, Marketing Manager at Derby County Football Club said, “We’re thrilled that the Ramathon runners will be returning to the iPro Stadium in 2017, we’re sure it will be another fantastic day for all involved”.

To enter online and for further information visit

DCFC Wins Permission to Extend Moor Farm


The extension to Bondholder Derby County Football Club's Moor Farm training complex has been given approval.

The extension will include a new building with an indoor pitch, futsol pitch, changing rooms and café,

The new development will also see a link bridge between the existing indoor pitch building and the proposed building, plus 208 new car parking spaces.

Sam Rush, Chief Executive of Derby County, said: "The training centre will be constructed to the highest possible standards and will be a legacy for both the local community and for the football club."


Purpose & Rams share Premier League ambition

Purpose Media's Matt Wheatcroft pictured with Head of Ticketing, Analytics and Data at Derby County, Brandon Furse.

Bondholder Derby County Football Club has appointed full-service marketing agency and Bondholder, Purpose Media, to create a new-look official website and mobile platform.

As well as making the website a go-to destination for Rams news, features, interviews and tickets, the club is determined to provide a whole new online experience for fans.

"We are delighted to be able to partner with Purpose Media for this ground-breaking project."

— Sam Rush, President and Chief Executive of Derby County Football Club

President and Chief Executive of Derby County Football Club, Sam Rush, commented: "The club website has been outside the club’s control for over 16 years, in which time digital technologies have transformed the way we all live our lives. By creating a brand new up-to-date digital platform, we will not only be able to take advantage of some of these technologies, we will also be able to provide our supporters with a much improved online experience."

He concluded: "We are delighted to be able to partner with Purpose Media for this ground-breaking project."

Managing Director of Purpose Media, Matt Wheatcroft, said: “We’re incredibly proud to be working with Derby County Football Club on the new website. We’ve seen some fantastic results with the WeAreDerby site and have a great relationship with the club, so the next step is to build on that and create something truly special.

The club wants its supporters to be involved in the process of building the new official website and other digital platforms from the word go, in order to provide feedback over the coming months. Fans can register their interest to participate here.

Rams to reveal new kit at intu

The likes of Darren Bent, Craig Bryson, Scott Carson and Will Hughes will be showing off Bondholder Derby County Football Club's 2016/17 home and away kits tomorrow at intu Derby before revealing this season's third kit.

The quartet will be joined by a selection of players from the Rams' Academy and members of the Derby County Ladies first-team squad to model the kits.

There will be chance for crowd participation at the event and the opportunity to win a number of Rams-related prizes.

The catwalk show will run from 2pm for around 45 minutes, before supporters will have the chance to meet and have photos with Derby duo Nick Blackman and Johnny Russell for a 'Selfie Session' in an exclusively created area on the upper mall.

RDS becomes DCFC's latest club partner

Bondholder RDS Global has signed up as fellow Bondholder Derby County Football Club's latest club partner until the end of the 2017/18 season.

The partnership includes the display of RDS Global's branding across digital assets at the iPro Stadium, as well as throughout its corporate hospitality assets.

We’re pleased to welcome RDS Global to Derby County. We’re looking forward to working with them over the next two years to develop a relationship which we hope will last for years to come.
— Sam Rush, President and Chief Executive of Derby County Football Club

RDS Global, established in 1997, now supports over 4,000 users in 200 locations across the UK, serving customers in sectors which include automotive retail, builders' merchants, care homes, hotel and hospitality and professional services.

DCFC Communities Trust's new HQ

Bondholder BB&J Commercial has closed a deal for fellow Bondholder DCFC Communities Trust to move its HQ to a stunning 5,215 sq ft office on Pride Park.

The two-storey building, located at 14 Pride Point, is the perfect location for the growing communities arm of Derby County Football Club which is dedicated to serving the community and supporting local projects and charities as part of the Football Club’s long-term commitment to the city.

As a major employer and occupier within the city, we’re thrilled to have now completed two deals with Derby County FC in the past 6 months. We have been able to quickly and successfully match the specific requirements of the football club on both occasions and, with this latest deal, accommodating the Trust so close to the stadium was particularly important.
— Chris Wright, BB&J Commercial

In the short time since the deal, the firm has begun the move into its new head office.

DCFC creates a piece of sporting history

A diamond has been created in a project between Bondholder Derby County Football Club and Sporting Diamonds and Heart-in-Diamond to commemorate Colin Bloomfield and raise money for Melanoma UK.

The 0.22ct 'Bloomfield Diamond' was created from grass cut from hallowed turf at the iPro Stadium and is the first diamond ever to be made from the grass of a sporting arena, anywhere in the world.

The diamond has a retail value of £5,000 — although is arguably priceless — and a donation as little as £1 via the link below gives you a chance to win this piece of sporting history.

Happy Mondays and The Bluetones debut at Arena

Bondholder Derby LIVE has announced a unique one-off gig to take place this autumn featuring alternative rock band Happy Mondays and indie band The Bluetones.

The concert will take place at Bondholder Derby Arena on Saturday 15th October as part of fellow Bondholder Derby County Football Club's former captain Shaun Barker's testimonial team.

Shaun commented: "Following a meeting with Derby LIVE, I was delighted that we decided to collaborate and put on the first major music event at Derby's new, impressive arena. For that gig to be Happy Mondays and The Bluetones with special guests still to be announced is so exciting for me. It will be a great gig for me and, I hope, the people of Derby."

Tickets for the gig which brings together two giants of English alternative and indie rock together to perform on the same night will be available from Monday 18th July at 10am from, or from the Sales and Information Centre on (01332) 255 800.

For that gig to be Happy Mondays and The Bluetones with special guests still to be announced is so exciting for me. It will be a great gig for me and, I hope, the people of Derby.
— Shaun Barker

Purpose Media surpasses 30 staff

Growth continues at full service digital marketing agency and Bondholder Purpose Media as it appoints its 30th employee, doubling the number of employees in just nine months.

Joining the team are creative account manager, Georgia Vicars, and assistant office and accounts manager, Hayley Manchester.

Georgia, who is Derby born and bred, is a graduate of Bondholder University of Derby and will collect her first class BSc Honours degree in Information Technology at an awards ceremony at Bondholder Derby Arena in July. Georgia also enjoys horse riding, cycling, indoor rock climbing and supporting Derby County Football Club

Commenting Georgia said, “I am thrilled to be joining a fast-growing digital creative agency that is committed to providing its clients with incredible service.  With its particular skill in delivering ecommerce website design and online marketing solutions, Purpose Media is the perfect fit.”

Hayley lives in Pinxton and joins the team from Yorkshire Bank, where she has spent the last 11 years. She holds several NVQ qualifications in IT, business, customer service, IAB advanced bookkeeping and computerised accounting. She also has a CASHE Level 3 in Supporting Teaching and Learning in Schools.

In her spare time Hayley enjoys spending time with her family, and walking her dog. Hayley is a Forest fan so plenty of office banter is now anticipated!

Radleigh Homes links up with DCFC

Bondholder Derby County Football Club has welcomed fellow Bondholder Radleigh Homes onboard as a new club partner.

This partnership will allow Radleigh Homes to advertise its brand on both internal and external assets at the iPro Stadium, as well as on social media.

With more than three decades of housebuilding experience in the East Midlands, Radleigh Homes has established itself a reputation for combining stunning design with highly sought-after locations to create vibrant and exciting communities.

Sam Rush, President and Chief Executive of DCFC, said: "Radleigh Homes has an excellent reputation in their industry - and across the East Midlands - so we are delighted to be welcoming them on board as a partner."

Chris Neve, Joint Managing Director of Radleigh Homes, added: "We're delighted to be embarking on this new partnership with Derby County. Being associated with such a strong brand will reinforce our position as one of the region's leading housebuilders."

Radleigh Homes has an excellent reputation in their industry - and across the East Midlands - so we are delighted to be welcoming them on board as a partner
— Sam Rush, President and Chief Executive of Derby County Football Club

EPM crafts mask for Keogh

Bondholder epm:technology was approached by the Royal Derby Hospital late January with a request for a carbon fibre protective face mask to be used for the Derby County Football Club vs. Manchester United game.

The hospital would require time to ensure the fit of the mask and the footballer would need time to train in it to ensure comfort. epm:technology were supplied the mould of the player’s face and had to create a negative mould from this to be able to make the mask. The hi-tech components firm got right to work making the mould, as there is a time issue with the mould curing. The mask was then made using aerospace-grade carbon fibre.

The mask was completed on Thursday morning and got it to the hospital in time for the footballer to try it Thursday afternoon. All went well and the mask was worn on the Friday evening.

Mark Gould, Business Development Manager, said: “When the call came in, we did all we could to help as both the hospital and the football club are big parts of our community. The guys on the shop floor were also very happy to get involved as the majority of our team are Derby fans!”

A spokesperson from Royal Derby Hospital said: “Just wanted to thank you for helping us out with the mask, we have had nothing but great feedback about it from the player and the club. The only downside was the score but I don't think we had much to do with that! Thanks again to all of you involved in helping us.”

OfficeCare wins 12th consecutive DCCC contract

Bondholder cleaning company OfficeCare has won its 12th consecutive contract with fellow Bondholder Derbyshire County Cricket Club to make sure its ground and facilities are not on a sticky wicket.

The deal will mean staff will be on site 364 days a year providing cleaning services at the 3aaa County Ground. The contract includes cleaning the boardroom and offices, changing rooms, the catering and banqueting facilities, plus the nearby elite performance centre with its gym and indoor practice nets. All 5,000 seats will also be cleaned before the season starts in April.

OfficeCare’s staff have done a great job for us for more than a decade
— Ryan Duckett, Commercial Director at Derbyshire County Cricket Club

Martin Booth, Managing Director of OfficeCare said: "We are delighted that we are Derbyshire County Cricket Club's cleaning partner again for the 2016 season. As a local company we love nothing better than supporting their growth by allowing their staff to concentrate on their day-to-day business rather than worrying about cleaning."

Ryan Duckett, Commercial Director for Derbyshire County Cricket Club said: "OfficeCare's staff have done a great job for us for more than a decade. The partnership between our two organisations has grown and we look forward to developing this further over the next year as we complete the second phase of ground development."

The company's association with the club is not the longest for a sporting arena - it has been cleaning fellow Bondholder Derby County Football Club's stadium for 14 years not to mention an array of commercial buildings, educational establishments and surgeries across the East Midlands.

Citibase celebrates first year

Citibase's centre on Colyear Street with giant LED-screen lit exterior

Bondholder Citibase is the UK's largest independent operator of fully-serviced business centres and opened its 29,000 sq ft centre on Colyear Street just over a year ago.

Now at above 75% occupancy, businesses based at the centre include those in web design, journalism, engineering, recruitment and healthcare.

We originally earmarked Derby because of the high level of business start-ups and entrepreneurial spirit in the city
— Tom Smith, Centre Manager at Citibase

With competitive rates from £2/desk/day with even more offers until the end of April - including up to two months free when signing a six or twelve-month contract - Citibase is an excellent choice for small businesses looking to start up or expand.

To mark the anniversary, Citibase will also be opening its doors to fellow Bondholders at a Bondholder Breakfast at the offices on Tuesday 26th January. A tour of the facilities will be followed by a question and answer session with ex-Derby County Football Club player and Radio Derby commentator, Craig Ramage, about his views on the season so far and his predictions for the second half of the season.

Tom Smith, Centre Manager at Citibase, said: "We attract businesses of all sizes and are particularly popular with smaller businesses who were previously home-based operations as we offer the flexibility and support that makes it easy and affordable for them to make the first step into an office environment."

He continued: "We originally earmarked Derby because of the high level of business start-ups and entrepreneurial spirit in the city and this decision has been proved right."